Moving Picture Exhibitors' Association.

Photoplay (Volume 36 – 37 (Jul. - Dec. 1929)) online

. (page 90 of 145)
Online LibraryMoving Picture Exhibitors' AssociationPhotoplay (Volume 36 – 37 (Jul. - Dec. 1929)) → online text (page 90 of 145)
Font size
QR-code for this ebook

between. No ordinary cleaning fluid
is acceptable to the experts responsible
for these million dollar wardrobes.
Energine is the BIG favorite — be-
cause it cleans quicker, better, leaves
no odor.

Energine is absolutely harmless to
the most delicate skin or daintiest
fabric be-
cause it con-
tains no
harmful sul-
phur, paraf-
fin, caustic,
acid or alkali.
A agree that
Energine is
the most
perfect sol-
V e n t of
grease. It
is grease
that a t-
tracts and
holds dirt.
E ne r gine
removes dirt

and grease spots quickly, thoroughly,
from every kind of fabric — froin
dresses, hats, scarfs, suits, coats, neck-
ties, gloves, shoes, curtains, carpets,
drapes, upholstery.

Preferred by Millions

FOR a quarter-century Energine has
been the preferred cleaning fluid
of millions — people who will take
no chances with unknown substitutes.
They believe that nothing can take the
place of Energine.

A small amount of Energine will do
a big cleaning job. Large, handy can
35c. Double size 60c. Slightly higher
in foreign countries. Sold by druggists
throughout the world.


When a garment is generally soiled,
send it to the "Energine Dry Clean-
er" in your community. Look liim
up in the telephone book. There's
nothing in Energine to take the life
out of your clothes — they are re-
turned to you completely cleaned
and odorless.

A useful booklet telling how to remove spota and
staina at home, gladly sent on receipt of 2c in stampa
to cover mailing cost.


Dppartment P
2150 West ISth Street • Cleveland, Ohio

World's Largest Selling Dry Cleaning Fluid


When you write to advertisers please mention PHOTOPLAY MAGAZINE.


Photoplay Magazine for October, 1929


Don't let neighbors and friends
pity you for having a cross, teething
baby — and avoid you for the same

You can keep baby happy and smil-
ing all thru teething time if at the
first sign of tooth cutting you rub the
gums with Dr. Hand's and apply it
every day, as often as needed, until
teething is over. Cooling and heal-
ing, it stops pain within one minute.


Teeth inq Lotion

is approved by doctors and used by
thousands of mothers. It is the actual
prescription of a famous baby special-
ist, contains no narcotics, and is far
superior to germ -carrying teething
rings that may spoil baby's mouth
and cause crooked teeth.

rHand Medicine Co., ^

105 No. 5th St.. Dept. 316, Philadelphia, Pa.
I am enclosinB 2 cents for postage, with
tbe name of my druggist. Please send
scJnple of Dr. Hand's Teething Lotion.

Druggist's Name

Name ^





won by

Palmer Students
In DeMille "Talkie" Contest

Both second and third prizes in the recent Cecil DeMillc con-
test for the best "talkie" idea 'were awarded to Palmer-train-
ed writers.

"... 7 have won the second prixe of $400.00 in the Cecil DeMille
com e it for the belt idea for a '^talkie" ... I owe my success in win-
ning this prixe entirely to Palmer Institute.**

Harry M. Lawley
". . . Jw the Cecil DeMille Screen Book Motion Picture Contest^
which just closed, I won third prixe , , , a matter of S^OO.OO."

Heather McCleery
Such testimonials speak for themselves. Under Palmer Train-
ing you can learn the professional touch in writing — either
photoplays or short stories. The Palmer Institute can lake
that talent of yours and make it produce its utmost.
Mail the coupon below for booklet describing other Palmer
successes and for full information on Palmer Courses.



Dept. I2-X, Palmer Building, Hollywood, Calif.
I am interested in:

D Photoplay Writing Name .

G Short Story Writing

D English and _ j^^^

nWrilers' Criticism ^11 corresfondcnct stritth conpdential.

Service NoSitlismnnviillcaU.

that party of raiding Germans get away with

It had cost him his life. Well, Jerry Wilton
couldn't do any worse to her.

When Jerry returned to his office, it was
dusk. He sought his sanctum sanctorum, a
twenty thousand dollar affair of Art-Moderne
furniture and antique tapestry.

The lighting was "moderne" too — long
shafts and blobs of brilliancy cutting into
contrasting blackness.

Under the gargoyle lamp that illuminated his
desk, lay a square of mauve colored paper.
Idly, he picked it up, glanced through it, as
a restless mind will.

Then of a sudden, as its purport struck him,
the hea^y muscles of his throat swelled. He
crushed the paper in his fist and flung it down
on the desk.

" VWHAT the— hell ! " he shouted through the

''V dictaphone to his secretary. "Haven't
I got enough on my mind without someone
playing rotten jokes? Haven't I told you to
keep everything from me tiU the picture's
finished? Can't I get any co-operation in this
lousy studio? "

Eileen hiding behind the curtain of the fire-
escape window through which she had insin-
uated herself into the office, watched him,
frightened. This was not at all the reaction
she had expected.

Why she had thought he would greet the
little missive with a smile in appreciation of
her humor and daring!

She was about to step forward rebeUiously,
when a low door near Jerry's desk burst open
and a small stocky man entered. Instantly,
the director's frenzy subsided.

"Why, hello, Little One!" he purred in a
gruff, good-natured voice. "I was just telling
my secretary what a lousy studio you run

The Little One smiled as though the insult
were a compliment. Then his face clouded

"Maybe we won't have no studio at all
unless you cut the castle sequence from out
of your picture. "

"Now, Mister SUvermarsh — don't kid me!"
There was subtle menace and determination
beneath Jerry's throaty good nature.

"No, I ain't kidding at all, Jerry. Imeanit.
I was just talking with Eddie JIallen. He
says he can't figure you to do it for less than
a hundred thousand dollars."

"Well, what of it? I didn't promise to do
it for any less, did I? The castle is where the
heavy takes the girl to tempt her. It's the
punch of the story. Without it where are

"I know where I am. Already eleven days
behind schedule and a hundred thousand over-
cost on a picture I don't know will gross me a

JERRY drew himself up imperiously. "Just
what do you mean by that, Mr. SUvermarsh?
Are you forgetting it's the first Jerome Wilton
all-talking special? "

SUvermarsh shrugged as he lit a cigar.
"That don't tell me a thing, Jerry. 'Eve's
Alibi' didn't draw so well at the Capitol last

" And why should it? It was a silent picture
and besides these fellows don't know ho%v to
exploit my stuff. It's all over their heads.
That's why I left 'em and signed with you."

"That's good trade talk, Jerry, but how do
I know you can make talkies?" snarled

"If you didn't think so, I wonder why you
signed me up at four thousand a week?"

"Yes, and my backers, they wonder that
too, when I can get the stage director of any
big New York hit for seven fifty. I got you
because you talked well and brought me what
I thought was a good story. But every day
when I read that story over again, it seems
worser and worser. Supposin' the picture
ain't any good? Supposin' the public is fed
up with Russian stories? Supposin' I lose.

Jerry — five hundred thousand dollars — ?"
His voice sunk to a frightened whine and he
spilled the ashes of his cigar onto the shining
expanse of black desk.

From behind her curtain, Eileen saw Jerry's
hands clutch the edge of his desk. There was
an electrically charged moment; — it was al-
most as though EUeen could feci the thought
waves sent out from his brain, the call on
every fibre of his body for assistance in this
crisis. She watched, fascinated, ashisfacetook
on an ex-pression of controlled, yet dominating

With a sudden sweep of his arm, he sent the
ebony cigar box crashing to the floor. One
swift stride and he stood over the cowering

"T ISTEN, Sam! Listen, jl/J5/fr Silvermarsh!
■'-'.Ml you producers make me sick. Losing
whatever brains you've got over this talkie
racket. Dragging in a lot of old stage directors,
vaudeville gag-men, who don't know the first
thing about pictures. Who haven't got imagi-
nation enough to realize that what's made
pictures popular is their beauty — their visual

"That's the secret of my success. I give
the public more than their money's worth in
beauty and emotion. Do you suppose a
little thing like a microphone's going to stump
me? Do you suppose I haven't got ears as
well as eyes?"

Silvermarsh put up a hand to stop him, but
Jerry waved it away and continued, "Yes, and
you, Sam — why did I turn down three other
offers and sign with you? Because I thought
you had imagination and brains and courage —
weren't like the rest of the other baa-baa
sheep. Now on the first picture you start baa-
baaing. By God, I won't go on! You can't
make me. I'll get my contracts and you can
help me tear 'em up! We'll have a nice little
tearing-up party and use the bits to stage a
paper chase — the chase I'm going to take out
of this dumb baa-baa studio. I'll ring for the
contracts right now — "

His arm thrust out toward the bell. But he
couldn't ring it, because Silvermarsh had hold
of his arm and was hugging it.

"Jerry boy, I didn't mean it. I've got com-
plete faith in you, Jerry. The trouble with the
other baa-baa producers is they don't know
that what's made pictures popular is their
beauty — their visual appeal.

"I should let you tear up your contract ! Not
on your life. Go ahead with your picture.
I'll teU Eddie to okay anything you want
on that castle. Oh boy, what a punch! We'll
show 'em, Jerry!"

But in spite of Silvermarsh's repentance, it
took him five minutes to persuade Jerry not
to tear up the contracts.

Finally, the director deigned to fling a golden
tweed arm across Silvermarsh's dark blue
shoulder and usher him toward the door. As
Silvermarsh retreated down the hallway,
Eileen could hear Jerry making golden

"Shoot every night."

"Catch up with the schedule in two weeks."

"Beat the estimate by at least twenty

WHO could doubt that self-confident,
w^orld-confident voice, those hearty re-
assuring tones?

With a start, Eileen realized Jerry was using
the same intonations she had heard that
afternoon so long ago, when he had promised
her a job.

Angrily, she started forward from her

But Jerry, returning, did not see her. There
was a strange frozen expression on his face.
The face of a child, who has seen the bugaboo
man in his dreams.

He staggered to the desk and plopped down
in the great easy chair.

He buried his face in his arms. The broad
shoulders heaved. EUeen stood and stared in

Every advertisement in PHOTOrLAT MAGAZINE is (ruaranteed.

Photoplay Magazine for October, 1929

The great Jerry Wilton was sobbing like a

Eileen started to tiptoe from the room.
Jerry raised a tousled head.

"Why you! — who the devil are you?"

"I'm the girl you met on the beach. The
girl you took to Margalo's party and talked
to on the balcony. "

"But what are you doing here?"

"You wouldn't see me, so I sneaked in by
the fire-escape. I hid when Silvermarsh
came — "

" So you heard that fracas, did you? Well
do you blame me for blubbering? God, what
a grind this picture's been! Everything from
fire to snowstorms to hold me up. And Silver-
marsh! Why Silvermarsh was mild today.
He's been hectoring me ever since we started.
Butting in, offering fool suggestions, whining
about whether I can do talkies or not. It's
driving me crazy! Look!" — he stretched out a
bronzed hand. "Look at the way my arm
shakes. I'm beginning to doubt myself.
Maybe I'm not any good. Maybe I caifl do
talkies. Oh, I'm scared — scared to death!"

■JLJE flopped down on the desk again. Eileen
-•■ -'■forgot her own troubles, her own wrongs.
.\11 she knew was that she yearned to comfort
thisyoung Atlas, who seemed to be carrying the
world on his shoulders — a world that might
cost five hundred thousand dollars and never
earn any profits.

She reached forward a hand to stroke the
curly hair. She gently turned the bowed head
until Jerry's bloodshot eyes stared right into
her cool blue ones.

"Why you big silly! To be afraid after all
you've done! Don't you know nothing can
stop you? Why you ha\-e power! Power to
stir people. Just as you stirred Silvermarsh.
And me — a few moments ago I was waiting
behind that curtain angry enough to kill you — .
And now, I — I want you to succeed more than
I ever wanted anything in my life. You've
got a message, Jerry Wilton, a message for
everyone — not just sophisticated New York
audiences, but people all over the country, all
over the world. You know Life, and that's
what counts in silence or in sound."

Yes, Jerry Wilton knew Life and knowing it,
he realized that standing before him was one
girl who would always believe in him, match
his strength with her strength, soothe and
calm, comfort and understand. Being a man
quick on decisions, he pushed aside the great
curved desk with one mighty heave and took
her in his arms.

The mauve colored missive fluttered un-
noticed from the desk.

pOUR weeks later, the grand duchess found
-•- it where it had lodged in a half opened
drawer. Always efficient, she sent it down to
Eddie Mallen.

Pretty soon Eddie came storming in and
planked the scented sheet upon her desk.

"Read that aloud," he roared. "I want to
see if it says what I think it does or if I've
gone nutty."

In tones as precise as her coiffure, the grand
duchess read:



Complete with Run-around $221.15


Rent Apartment $ 75.00

Meals 31.85

Beauty Treatments 16.65

Ticket Home 97.65


When she had finished, she yawned slightly.
"Now it's no use getting hot and bothered,
Eddie. Don't you know since Jerry's picture
is finished and looks so good in the cutting
room, anything he says goes. You'll pay off
on this and like it. Or have a hell of a row
with Jerry.

"You see, heand MissO'Hara are spending the
week-end at Agua Cahente getting married."


'^they're cute, mother
^ a cotton nightie is primitive


MODERNIZING MOTHER . . . Episode Number Nine

Old-fashioned ways cannot with-
stand the merry onslaught of the
modern girl. Her enthusiasm is so
sane and contagious, she is so ever-
lastingly right in refusing the
drudgeries and repressions of her
mother's girlhood that the whole
world is approving her gay phi-
losophy, which demands the best
and nothing but the best.

Her quick appreciation encour-
ages manufacturers to strive for im-
provements. Two years of research
in the largest laboratory in the
world devoted to surgical dressings
produced Modess. Modess is amaz-
ingly better. It is really and truly
comfortable. It is deodorizing.

The gracious softness of Modess
is due to an entirely new substance
for the filler. It is not in layers but

is a fluffy mass like cotton, yielding,
conforming, yet highly absorbent
and, of course, disposable.

For still greater comfort and to
prevent irritation, the gauze is
cushioned with a film of cotton and
the sides are smoothly rounded.

Modess possesses deodorizing
properties. Laboratory tests prove
it to be superior in this respect.

Modess is made in one size only
because its greater efficiency meets
all normal requirements without
readjusting size of pad. A box lasts

You are sure to prefer Modess.
Since it costs no more, why not
try it?



World's largest makers of surgical dressings,
bandages, Red Cross absorbent cotton, etc.


(Pronounced Mo-dess')


When you write to advertisers please mention PHOTOPLAT MAGAZINE.


Photoplay Magazine for October, 1929

■rr>jp NEW



ERE'S your

chance to own

that brand new Genuine

Model 3 Corona you've

wanted — on the easiest

terms ever offered — at

LOWEST PRICE ever offered!
Complete in every detail; back
spacer, etc., MANUFACTUR-
nized the world over as the finest, strongest,
sturdiest, portable built. Only a limited number
of these splendid machines available. To get
one, you must act now!

Yours for lO Days FREE—
Send No Money

Elxperlence the joy thia personal writlna: portable
typewriter can give youl Uee it 10 days freel See how
easy It is to run and the splendidly typed letters it
turns out. Ideal for the office desk, home, traveling.
Small, compact, light, convenient. Don't send out let-
ters, reports, bills in poor handwriting when you can
have this Corona at each a low price or on each easy
terms. Remember theae are brand new machines right
out of the Corona factory.

Carrying Case Included
—If You Act Now

Leatherold carrying case, oiler, Instractlona free on
this offer. Send no money — just the coupon. Without
delay or red tape we will send you the Corona. Tr? it
10 days. If you decide to keep it, send us only $2— then
$3 a month until our special price of $39.90 is paid.
Now is the time to buy. This offer may Dever be
repeated. Mail coupon now.


By Using This Coupon

Smith Type-writer Sales Corp*

[Corona Division}
469 E* Ohio St., Chicago* Dept, 40A

Ship me the Corona. F. O. B. Chlcaao. On arrival IMl deDOslt W
I with express BKent. If I kecD tnachlne, I'll eend yoa tS m month
until thaS37.9() balance orS39.90 price ia paid; the title to remain
witfa^ouantll tlien. 1 em to have lOdara to try the typewriter. If
I decide not to keep It, I will rei)ack and retam to expresa ajteot,
nbo will retom my £2. You u« to giro yoor Btaod&ro ffu«ruitee.



Ernployed hy.

Instant Foot Relief






Gives INSTANT relief to bunions and large
joints. Wear in any style shoe — in your recular size
— outside or understocking. Sold for over 20 years by
shoe dealers* druggists, and department stores.
Free Trial Offer: Money back if not instantly re-
lieved. Write, giving shoe size and for which foot*

P. O. Box 383 Dept. 35 Milwaukee, Wis.

The Films Go Baby Talk


alive and had their hearing and a phonograph.
Well, more Paramount officials saw and
heard her in "Nothing But the Truth" and
nothing would do but that she sign her name
right there on that dotted line and pack her
teency-weency ittle bag and come to Cali-
fornia and make more people glad they're

CO here she is curled up in a great big suite
^of rooms at the Beverly Wilshire with her
sister and her sister's little son (Aw, gee,
Junior, sit still for Aunty Helen. Aw, gee, is
'at nice?).

But they're going to move to a great big
house in Beverly.

"Now we're here in CaUfornia," said Helen,
"we should live like 'e other picture people,
now shouldn't we? We gotta great big house
with trees, fig trees and lots — oo — lots of
fresh air. We should have it, shouldn't we
now? "

I REALLY thought they should now. In fact,
you just gotta agree with Helen Kane. Per-
sonally, I think she isn't too fat, but I've
always been a trifle Turkish in my tastes.
I said so.

"Aw, gee, 'at's nice," said Helen, "but
honest, I'm too big. I thought I looked turri-
ble in 'Nothing But the Truth.' I cried when
I saw it."

I hadn't contemplated Helen's crying, but

now that I think of it, it must be an amazing

npHOSE big goo-goo eyes all welling up with
■'• tears.

Is there a sugar daddy with heart strong
enough to resist?

Is there man alive who could deny that
baby talk baby anything?

I can imagine her going into B. P. Schul-
berg's office at Paramount and saying:

"Aw, gee, Mr. Schulberg, you shoulda seen
what 'ey did to my nice part. I just know if
you knew you woun't let 'em cut out all my
nice scenes. "

A ND I can imagine Schulberg, the great high
-' ^-dignitary of Paramount, floating away on a
saccharine sea of big heartedness and sending
out an order that all those nice scenes — even
the weeniest one — be put right back into the

If you had thought of it before you might
have been depressed at the possibility of baby
talk in the audibles.

But you wouldn't be after you have seen
Helen Kane.

She is the cutest little bit of femininity come
to our dull shores in many — oh many — a
movie moon.

If she doesn't leave her audiences out in the
aisles talking to themselves — talking baby
talk at that — I miss my guess!

Vamping with Sound


grinding on the Bow film. Paramount was
planning to shoot its newest find into another
picture called "Youth Has Its Fling." The
"Youth" referred to is a handsome young
newcomer named PhiUips Holmes, twenty and
new to the ways of the world. And he uill fling
into those scenes in which he runs head on into
the terrific, demanding fascination of the tall,
handsome Francis Girl.

And then Heaven help young Mr. Holmes,
for only Heaven can!

WHEN I talked to Kay Francis, she was
sitting in the Uxing room of her little
Hollywood bungalow — and I kept my distance,

I remembered only too well what had hap-
pened to poor Walter Huston when he came
within that fatal radius of her charm.

She had just finished the long, horrible grind
of the Bow picture. Night shooting, to avoid
off-stage noises — often until three or four in the

She hadn't seen Holly^vood, she hadn't had
any fun.

But she was in her second big film, her third
was planned, and she was happily hotfooting
it for fame and fortune.

npIMID as I was, I thought I could manage
-*- a question or two.

" Do the camera and 'mike' scare you? " I

"No," said Miss Francis, "what is there in a
'mike' to scare you after you are used to 1,500

"And once you get used to obsendng the
camera lines by instinct, there isn't anything
to worry about. "

At that, I couldn't imagine a silly old camera
scaring this big, self-possessed gal. She is the
type that frightens the old guard of silent pic-
ture actors into fits.

No wonder, when, after they have made a
Great Mystery of the .\rt of Acting before the
Camera, they see this untried girl step before
one and give a motion picture performance of
the very first rate!

"Do you miss the theater?"'

"Yes, I miss it some, but this is a great
chance for me, and everyone at Paramount is
swell to me, and I'm happy. Will you have
a dash more of that ginger ale?"

"I will. .\nd do you enjoy knocking over
helpless members of my poor sex?''

"I've played menaces right along, and I
suppose I'll have to, for a whUe. But I'd like
to do sophisticated heroines."

Sure — and she probably will, too. But the
world reeks with heroines, while there are only
a few superb demons like Kay Francis. What
could Eddie Foy have gotten by playing

But this had gone far enough. Again I
thought of Walter Huston and Dick Arlen and
young Holmes, and shivered.


ELL, thank you. Miss Francis," I stut-
tered. "I guess I'U have to be going

"Do have just a touch more of this ginger
ale," she said, leaning forward.

"No, thanks! I really must be moving," I
said, and rushed out the door, falling the last
two steps and pursued by a gust of merry
laughter, but no applause.

That was the Jinalc of my inter\-iew ^^•ith
Kay Francis, the first great vamp of the talking
pictures, and standard bearer of the new come-
hither school.

If you come ■n'ithin gunshot of her tremen-
dous fascination, take my advice and follow
my example — get on your bicycle and pedal
away with no back looks.

Run, do not walk, to the nearest exit.

Remember what happened to Walter Huston I

Every advertisement in pnOTOPLAT MAGAZINE is guaranteed.

Photoplay Magazine for October, 1929

The Wisecracker
Reveals Himself


great from it. Jack Pickford was the star.
There was just a small credit line saying,
"William Haines as Tom Brown." One day a
friend said he had seen a preview of the iilm.
He said that I was a sensation, and that I had
the audience lying in the aisles. I thought he
was kidding me, and I told him that it was a

Online LibraryMoving Picture Exhibitors' AssociationPhotoplay (Volume 36 – 37 (Jul. - Dec. 1929)) → online text (page 90 of 145)