Moving Picture Exhibitors' Association.

Photoplay (Volume 36 – 37 (Jul. - Dec. 1929)) online

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They Must Suffer to
Be Beautiful



[ CONTINLTED FROM PAGE 33 \

only inaccUiacy is the ONE trip to the beauty
parlor. It is not one secret but many. It is
not one hour, but the payment of days that
beauty demands. You can't do just one thins
to be beautiful. My grandmother used lo tell
me that if I swallowed a chicken gizzard whole,
standing on my head behind the kitchen door,
I'd be as beautiful as the Queen of Sheba.
Would it were as easy as that ! You must make
many, many gestures to appease the surly
goddess.

OVER on Sunset Boulevard is a luxurious
beauty establishment called Czarina's
Charm. This is the shop owned by Da\-id
Mir, of whom I have already spoken, and
(jesta Berg.

The soft, padded, grey carpets of Czarina's
Charm lead the beauty seeker to a back room
where an imposing electric machine is to be
found.

This instrument, invented by a plastic sur-
geon, is supposed to do away with face lifting
if the treatments are taken soon enough.

A brisk operator gives a facial de luxe.
After being softened with cold cream, the face
is given a strenuous treatment with a small,
wooden electric patter that works faster than
the most skillful fingers could. Next, the oper-
ator places on her forearms plates through
which the electricity from the complicated
machine passes from her fingers to the patient's
face.

Many of the stars surround their visits to
the shops with mystery. They often go se-
cretly, in heavy veils, fearful of admitting that
theirs is not a perfectly natural loveliness. The
truth is that a modern Helen of Troy could not
remain beautiful mthout caring for herself.
Those who are frank about paying constant
\-isits to Mir's shop are Norma Talmadge,
Virginia Valli, Agnes Ayers, Julia Faye and
ICdna Murphy, wife of young Mervyn LeRoy.
These women are so beautiful that they do
not fear giving away their secrets.

When I say that the stars average three
hours a day in beautifying themselves, I do
not count the hours and hours they spend on
sun baths.

The fad for tanned backs, faces and legs
lias swept the film colony like the eighteen-day
diet.

Half of feminine Hollywood is as brown as
the morning after taste.

Evelyn Brent, Lilyan Tashman, Joan Craw-
ford and dozens of others have allowed the
sun to give them the fashionable shade. The
most approved method consists of applying a
generous amount of olive oil to the body and
l_ving in the sun for hours.

Our fair cinema stars end up by smelhng
like Italian dinners.

NOT only do they give hours to beauty but
they deny themselves many pleasures as
well. Dorothy Mackaill's skin is so tender that
she cannot sunburn. She has a home at the
beach and while others may loll happily on the
sands she must stay indoors and watch them
through a window.

Of course, rich foods are taboo and while
they are working they must give up parties
and other social events for the necessary
beauty sleep. Eyes that have been closed for
only four or five hours won't sparkle for the
camera.

No beauty stone has been left unturned by
Hollyivood. There are the quacks, of course.
There are the fly-by-night "speciahsts" whose
shingles gleam in the sun for a week or two
and are suddenly seen no more. But the
stars are leery of these. They are sure before



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136



Photoplay Magazine for October, 1929



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they go to a shop, for one wrong beauty
treatment might ruin their chances of future
success on the screen.

Legitimate specialists, however, invariably
do a big business. But the specialists cannot
do everything. The stars themselves must
give daily care and time to the nails, the neck,
the hair, the body (exercises with machines
and rolling pins if necessary) and the com-
plexion.

pSTHER RALSTON'S tender skin is so thin
■'—'that it requires the most minute care with
creams and lotions. Billy Dove brushes her
hair night and morning forty strokes. Mary
Brian gix'es her eyes an especial treatment
every night to stimulate the muscles and make
them lustrous.

Dorothy Dwan uses a thick tissue cream on
her face before retiring and wears out a large
cake of ice on her face every morning. Anita
Page keeps her skin firm with ice. Aileen
Pringle removes the make-up with cold cream,
followed by a witch hazel rub to thoroughly
cleanse the pores.

Joan Cra^rford uses a good soap and soft
water on her face and gives the skin three
rinsings in lukewarm water.

Each star has her pet beauty theorj-. Each
one has discovered the method that is most
effective for her. We all do these things, but
you and I may neglect them. You and I may
drop into bed just one night without taking
ofif the powder and rouge. You and I may



neglect the daily dozen for a week and it
doesn't matter.

But the girls who work in pictures can never
once rela.x from their task of remaining
beautiful.

Sadye Nathan, Frederickson, Weaver- Jack-
son, Betty and Bill, Hepner, Jim — these are
some of the favorite shops. The stars spend
hours of their lives at them. And there are
hundreds of women who visit the actresses in
the evenings and in the mornings to administer
beauty treatments.

Money and courage and time are spent in
Hollywood for beauty's sake.

Beauty is a taskmaster whose whip never
rests.

A ND beauty is demanded by the fans. The
-* ^-picture goers find on the screen idealized
women. They discover women of charm and
grace and distinction with every hair in place
and every fingernail properly gleaming. The
women of the films are the loveliest women in
the world.

But the stars pay for their beauty. They
pay in energy and thought and suffering.
They do not murmur when the treatments
are agonizing, when the hours are long and the
bills longer.

Be glad you don't HAVE to be beautiful.

The stars are lovely.

They should be.

They pay a spectacular price for their
beauty.




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Photoplay Magazine for October^ 1929



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The New Broadway



[ CONTINUED FROM PAGE 4,3 )



National has kept him so busy that he hasn't
even had time to change apartments. The Jap
gardener there has been quite tolerant «ith
him, however.

"He told me I might water the lawn," Eddie
explained, "but he didn't trust me to hoe the
flowers. It's just as well. I didn't have any
time. I've learned that a summer sun rising
over the eastern rim of the world looks different
when you've just gotten up from seven hours
on your ear. You see, I used to see it, just
before deciding it was time to go to bed. What
time do I hit the hay, now? About ten.
Doesn't seem strange at all. I'm as sleepy by
that time now as I ever was in New York early
in the morning. The only strange thing about
it is having to undress by artificial hght."

•THE Roosevelt Hotel, on Hollywood Boule-
•'• vard, has been the neck of the bottle for the
stage people. Wait a minute. Don't get ahead
of the story. After registering at this hostelry
they later spread out into Los Angeles, Beverly
Hills and Santa Monica, into homes and apart-
ments. The Roosevelt is the Claridge, the
Algonquin and the Ritz of the West.

Home life appeals to these people of the
stage, accustomed to apartments in New York,
and rooms and baths in hotels on the road.

.Ann Harding, the star of the stage produc-
tion of "Mary Dugan," has a house, and won-
der of wonders, there is grass in the front yard.
.Ann's baby doesn't have to have a sun bath on
the fire escape.

Irene Bordoni and Lenore Ulric, both arriv-
ing in the West with huge staffs of servants,
have taken big houses in Beverly Hills. Miss
Bordoni has leased Marie Prevost's re.sidcnce.
Ina Claire, of course, the moment she became
Mrs. John Gilbert moved her trunks out of the
smart Beverly-Wilshire into John's house on
Tower Road, overlooking the mountains, the
sea and the Los Angeles plain.

Others among the Broadway personalities
who lost no time in finding houses are Charles
Bickford, Cliff Edwards (Ukulele Ike), Charles
King, Robert Montgomery, George Arliss,
Walter Woolf, Chester Morris, Fannie Brice,
Lillian Roth, Frederick March, Florence Eld-



ridge, Mary Eaton, Kay Francis, and Paul
Muni. Ruth Chatterton, Carlotta King,
Pauline Frederick and Raymond Hackett are
Uving at the seashore. Hackett says Holly-
wood is the cleanest place he knows. Everyone
goes to the beach from May to October.

Some of the footUght stars couldn't sleep
unless they had apartments. Someone snoring
on the floor below, a \\ild party on the floor
above, and a domestic squabble in the suite
adjoining.

The Beverly-Wilshire, built with the inten-
tion of attracting Los Angeles society folk, has
become a very fashionable hotel for theatrical
top-notchers. The Beverly Hills hotel, until a
short time ago, a resort for over-upholstered
Eastern dowagers, is filled with the big names
of the stage. Apartment and hotel life. New
York or Hollywood, appeals to Jack Buchanen,
Pert Kelton, Marilyn Miller, Beatrice LilUe,
Charlotte Greenwood, Al Jolson, Bernice
Claire, Zita Johann, Catherine Dale Owen, and
most of the song writers.

Things are still a bit chaotic along the new
Broadway, but then life's like that. The stage
people are trying to become accustomed to
Hollywood, and Hollywood is trying to become
accustomed to the New Yorkers. .'\t first the
arrivals from the legitimate and variety stages
rather kept to themselves. Now, gradually,
the two groups are beginning to merge.
Particularly is this true of Ann Harding, Ina
Claire, Marilyn Miller, the Gleasons, and Basil
Rathbone.

"K TAUDEVILLE people are slower to venture
^ out of their own circle of fellow performers
and song writers. But then there is the picture
of Fannie Brice, the proud possessor of a house
with a swimming pool in the back yard, enter-
taining hordes of film people on Sundays.
Fannie, however, has long been popular with
the colony during her many visits to the Los
Angeles Orpheum. Sophie Tucker was quite
exclusive while she was here. Tex Guinan
didn't pal around much, cither, but then she
couldn't find anyone to pal with.

At times there have been some hard feelings
between the old line motion picture stars and




Now, says Oliver Hardy to Stan Laurel, for a hole In one, or one and

a half. The popular comedy team from the Roach lot hacking

away on their long and tough private golf course



Ever; advertisement ia PHOTOPLAY MAGAZINE is euaranteed.



Photoplay Magazine for October, 1929



What $1.25

Wifl Bring You

More than a thousand
pidures of photoplay-
ers and illustrations of
their work and pa^ime.

Scores of interesting ar-
ticles about the people
you see on the screen.

Splendidly written
short stories, some of
which you will see
acted at your moving
picture theater.

Brief reviews of cur-
rent pictures with full
casts of stars playing.

The iruth and nothing
but the truth, about
motion pictures, the
stars, and the industry.

You have read this issue
of Photoplay, so there is
no necessity for telling you
that it is one of the most
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best written and most at-
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and alone in its field of
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Send a money order or check
for fl.25 addressed to

Photoplay Magazine

Dept. H-10, 750 No. Michigan Av., CHICAGO

and receive the next issue and
five issues thereafter.



PHOTOPLAY MAGAZINE

Department H-10
750 No. Midiigan Ave., CHICAGO

Gentlemen: I enclose here^vith $1.25 (Can-
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State



the newcomers to flickerland. There is, of
course, the famous motion picture star who
attended a party where most of the guests
were from the stage. He was introduced to
them all and the questions directed to him in-
cluded: "What is the name again, please?"
and ".-^re you in pictures?" The film people
retaliate by asking politely — "How long are
you going to stay?" Just as politely the stage
people answer — "As long as we can."

TTIE HollyAvood method of doing things has
••- been puzzHng to most of the footlighters.
For instance, Carlotta King objected to singing
her most difficult arias in "The Desert Song"
before 9 a. m. .\ singer doesn't get going that
early. Irene Bordoni makes her best record-
ings after midnight. Charlotte Greenwood
can't imagine what is happening to the filmiza-
tion of "So Long Letty," her perennial stage
success. It's turning into a sort of passion
play. Walter Catlett, after spending ten years
of his career in "So Long Letty," "Sally" and
"Rio Rita" isn't in any of the picture versions.
IJut this is all as Hollywoodian as the eighteen
day diet. And since we'\-e brought that up,
Helen Kane heard about the diet the first
day she arrived and started on it immediately.
The real acid test and final initiation wiU
come when they start giving parties for twenty,
with sixty guests arriving. Hollywood is used
to that sort of thing. Phyllis Haver always
prepared for about double her guest list. In
New York small parties are the vogue. A
Manhattan apartment is not designed for
wholesale entertaining.

Basil Rathbone and his wife, Ouida Bergere,
the scenarist, are among the first of the stage
people to take up lavish entertainment. Their
recent fancy dress ball was fancy. .Apparently
no one appeared that wasn't invited, but then
Hollywood is thoughtful about that sort of
thing.

Rathbone will be lulled into the secure feel-
ing that he can actually give parties with none
but invited guests. Then, like a bolt from the
blue, he will have a party and exxTybody will
come, including fans from Oshkosh, and a lady
whose cousin's brother-in-law went to school
with the host in England.

The (Jleasons, James and Lucille, are already
well entrenched in Hollywood. They, also,
have a house and swimming pool, and lots of
guests. You'd be surprised to know what a
swmming pool can accomplish in the film
colony. It carries as much distinction as
having a house at Newport. Cliflf Edw^ards is
very proud of his swimming pool.

"I can't afford to fill it with water," he said,
"but it's a great place to throw the tin cans
and the empties."

Edwards, at his beach house, entertains
many of the melody makers. Ruth Chatterton
and Carlotta King have many stage guests
at their Malibu Beach cottages, and Pauline
Frederick mixes her crowds, stage and screen.
Pauline, for years, has maintained a stately
house in Beverly Hills. Strictly speaking, she
is not a Hollywood newcomer. She is instead
one of the Holly wood comebackers.

'TTIE bitterest pill to swallow for the Broad-
-•■ wayites is the fact that they have to go to
bed at a reasonable hour. There's no actual law
about staying up late, and the curfew does not
ring tonight. Just no place to go.

Joan Bennett moaned at first about the lack
of night fife and took an apartment on a busy
street so she could hear the street cars and
automobiles. Now she has moved to the top
floor where noises do not penetrate. That's
Hollywood getting in its work.

Few of the stage people are habitues at the
Montmartre Cafe, for many years the holy of
hoUes of the film colony. They go once hui
they do not like the crowds, the curious tour-
ists. The stars who were wont to visit Sardi's
restaurant in New York, with its collection of
caricatures of the theatrically famous, go a
great deal in Hollywood to Wilson Jlizner's
Brown Derby. The other night, by actual
count, there were thirty-five glittering person-



39



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140



Photoplay Magazine for October, 1929



Gray Hair

The Sad Tragedy of
Passing Youth




Now Comb Away Gray



Online LibraryMoving Picture Exhibitors' AssociationPhotoplay (Volume 36 – 37 (Jul. - Dec. 1929)) → online text (page 93 of 145)