Moving Picture Exhibitors' Association.

Photoplay (Volume 36 – 37 (Jul. - Dec. 1929)) online

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alities from the "other" Broadway dining

The Russian Eagle, with its superb music
and caviar, is another favorite dining place.
Farther ondowntown is the Victor Hugo, famed
for its filet mignons and chicken under glass.
Arthur Caesar, king wit, says that if the Victor
Hugo went out of business in Los Angeles he'd
be compelled to eat at a lunch wagon. The
song writers have adopted the College Inn as
official rendezvous. The other ..ight one of the
boys asked the waitress for a sturgeon sand-

"What is it?" she asked. "Is it anything
like tripe?"

MOST of the footlight favorites like living in
Hollywood. Certain things they naturally
miss from their old lives, but there are com-
pensations. Charles King went to New York
expecting to stay six weeks. He hurried back
in three. Marilyn Miller is most enthusiastic
about it. Ruth Chatterton says she never
wants to go back. On the other hand Lillian
Roth finds it a bit too quiet for her taste.
Margaret Wycherly isn't too happy here , but

she says it is more like New York than New
York itself. Now what can you do in a case
like that?

BUT, hot or cold, HoUysvood Boulevard is
the new Broadway, even if it lacks the stim-
ulus of the other street. It can't avoid being
the king-pin of thoroughfares with all the new
personalities. In addition to the recent con-
tract players at the various studios, there is an
impressive list of summer visitors. Ethel
Barrymore, Helen Menken, Katherine Cornell,
Helen Hayes, Fay Bainter and Sylvia Field are
all here. Maude Adams has been living quietly
here, in the strictest seclusion, for some time.
And a year ago Hollywood, the dear, old inno-
cent, was impressed when Ethel Barrymore,
Mary Nash, Basil Rathbone, Nora Bayes,
Elsie Janis and Beatrice Lillie were guests at a
Mayfair ball. Now these presences create
scarcely a ripple of excitement.

Still, there must be some crumbs of comfort
for the first Broadway in the Words of Robert
Benchley: "You can bring polar bears and
icebergs to Broadway and, even then, it won't
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The Herds of Hollywood


contracts now in vogue, the names are changed
frequently, and washable paints are popular
among the studios. Often a writer sold down
the river meets his successor coming hopefully
into the cell he called home for six months.

One studio has a beautiful block of these
cells in its downtown Hollywood studio. The
little cells are prettily decorated with trellises
and clinging vines — there are growing plants
in the tiny quadrangle, and one lordly goldfish
sports about a concrete pool. But perhaps
writers don't like to look at goldfish and are
left cold by a begonia. What then?

FOR a cell in a colony is a cell, no matter how
chintzy it may be, and I shudder as I think
of the soul-burnings of a sensitive %vriter cooped
up with a dozen of his fellow-hands.

He is seated before his tN^iewriter in his
cubby-hole. Not an idea crackles in his head.
He knows he is expected to turn in a story
idea by day after tomorrow and his mind is
paying about two cents on the dollar. He
worries about his contract, his option, his new
car and his wife's dentist bill. And next door,
through a paper-thin wall, he hears the type-
writer of a fellow-convict singing merrily as it
pounds out a story. He goes into a cold sweat.
Joe has an idea, and here I sit and suffer. Only
two things loom — suicide and madness.
Neither is particularly pleasant.

But, the factories say, writers are writers,
and should be colonized, where we can get them
coming on the run by pressing a button.

The Hollywood mills have had a little more
trouble with the hundreds of song writers now
infesting the town.

Warner Brothers have a huge herd of tune-
smiths under lock and key, bossed by the clever
Ray Perkins. Metro-Goldwyn-Mayer tried
colonizing its chain-gang right on the lot, but
they made so much racket with their banging
and caterwauling that they and their pianos
were moved to a large brick building about a
hundred yards outside the wall, where they can
plunk and scream to their hearts' content.
Oddly enough, legend says that the building
was formerly occupied by a really elegant
bootlegger, who was hurled out to make room
for the geniuses of Tin Pan .■\lley.

Yes — the song writers, always odd birds,
cause a little more grief.

Of all the herds, the tunesmiths have re-
sisted the most this practice of marcliing them
in lockstep to their stables and stalls.

They cause their foremen untold misery by
running away from the factory entirely, and

turning up missing at roll call. They are
usually found, some days later, hiding aw-ay in
a room at the Roosevelt Hotel. Ankle deep in
cigarette ashes, banging away at a hired up-
right piano, the room littered with sheets of
manuscript and loose half-notes, the song
writers are happy and productive. They are
always marched back to their cells on the lot,
and they always run away again, for all the
worid like bad boys A.W.O. Loose from

With this mass production. Ford-parts
method, it is small wonder that HoUyivood is
getting, these days, just what it seems to want -
— machine-made stuff.

The writer, musician, creator of real genius
can do one of two things.

He can make up his mind to give in and sink
his individuality for the common good — to
work as hard as ever he can to give the big
bosses in the front oflSce just exactly what they
want in the way of Usable Stuff. It is a cinch
for a clever writer to knock out just what
HoUyvvood wants in the way of stories. This
type of writer decides to take the cash and let
the credit go.

OR he can become so disgusted with his
tierding and goosestepping that he just
doesn't give a darn. If he feels this way about
it, he reconciles himself to a mere six month
job, and governs liimself accordingly. He
draws pictures on his scratch pad. He tele-
phones a girl or two. He goes to an occasional
story conference, looks wise, and sayshttle.
Kt the end of his six months he takes his sav-
ings, kisses goodby to nothing, and goes away
where he can write the way he dad-bunied

Hollywood, at present, is ruled by the twin
demons. Fear and Worry. A small family, if
any, and a sense of humor are the only saviours
for those intent on selling their talents to the

It's the law of the herd that governs the New
Holly\vood. If you are bound and determined
to go there to peddle your genius to the
movies, don't kid yourself that you'll be a free
spirit turning out works of genius as the gods
give you grace.

You may think you'll be, but you won't.

You'll be herded into a corral just like your
betters before you. You'll get a typewriter, a
pencil, a serial number, a pair of white pants,
a blue coat and a white carnation.

.And you'll wTite Usable Stuif, a la metro-
nome. And what's more, you'll do it and Uke it!

Every advertisement in PHOTOPLAY MAGAZINE is guaranteed.

Photoplay Magazine for October, 1929

'^' - jisssaB^





'( I










"J'itnphonc" is the rcfiii-
Icrcd Iradc'mark of the
( ilaphone Corpotaiiu

/,.. -.^

r N'


Vi Can Flaming Yonth
y get away with

Speed — speed — speed "Let"s go!"

"Step on it!" "Fill "em up again!"

Fast workersand loose women. . .play-
ing fast and loose with an age-old
code. . . SOMEONE HAD TO P.A.Y!

But when a gunshot writes "paid in
full" on Patricia Stratton's debt of
honor, the astounding thrills of "FAST
LIFE" are just beginning.

"The pace that kills" had killed
Rodney Hall. 'Was his life too much to
pay for Life? Or can the younger gen-
eration get away with MURDER!

You'll face the facts of "Fast Life"
for the first time in this supreme epic
of today's unrest. See uhat happens
when Flaming Youth burns up... This
dramatic dynamite shook Broadway
to its night-club foundations. Watch
out for it!

Presented by First National Pictures,
Inc. A John Francis Dillon production.

'-Oil talking:


t^ IX^



K '>


Whea you write to advertisers please mention PHOTOPLAY MAGAZINE.


Photoplay Magazine foe October, 1929


HAlRji •






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Addresses of the Stars

At Paramou
Studios, Hollywood,

Richard Arlen
Jean Arthur
William Austin
Olga Baclanova
George Bancroft
Clara Bow
Evelyn Brent
Mary Brian
Clive Brook
Nancy Carroll
Kathryn Carver
Robert Castle
Lane Chandler
Ruth Chatterton
Maurice Chevalier
Chester Conklin
Gary Cooper
Richard DLx
Paul Guertzman
James HaU

At Metro-Goldwyn
ver City, Calif.
Renee Adoree
George K. Arthur
Nils Asther
Lionel Barrymore
Wallace Beery
John Mack Brown
Lon Chaney
Joan Crawford
Karl Dane
Marion Davies
Josephine Dunn
Greta Garbo
John Gilbert
Rayn^ond Hackett
William Haines
Phyllis Haver
Leila Hyams


Neil Hamilton
O. P. Heggie
Doris Hill
Phillips Holmes
Emil Jannings
Jack Luden
Paul Lukas
John Loder
Frederic March
Adolphe Menjou
David Newell
Jack Oakie
Warner Oland
Guy Oliver
Wilham Powell
Esther Ralston
Charles Rogers
Ruth Taylor
Florence Vidor
Fay Wray

•Mayer Studios, Cul-

Dorothy Janis
Buster Keaton
Charles King
Gwen Lee
Bessie Love
Tim McCoy
Conrad Nagel
Ramon Novarro
Edward Nugent
Anita Page
AUeen Pringle
Dorothy Sebastian
Norma Shearer
Lewis Stone
Ernest Torrence
Raquel Torres

I Address .

At Fox Studios,
Avenue, Hollywood,

Frank Albertson
Mary Astor
Ben Bard
Warner Baxter
Marjorie Beebe
Rex Bell
Dorothy Burgess
Warren Burke
Sue Carol
Sammy Cohen
June CoUyer
Louise Dresser
Nancy Drexel
Mary Duncan
Charles Eaton
Charles Farrell
Earle Foxe
Janet Gaynor

1401 No. Western

George Jessel
Lola Lane
Ivan Linow
Edmund Lowe
Sharon Lynn
Farrell MacDonald
Victor McLaglen
Lois Moran
Charles Morton
Barry Norton
George O'Brien
Paul Page
Sally Phipps
David Rollins
Arthur Stone
Nick Stuart
Don Terry
Helen Twelvetrees

At Warner Brothers Studios, 5842 Sunset
Blvd., Hollywood, Calif.

John BarrjTiiore
Monte Blue
Betty Bronson
William Collier, Jr.
Dolores Costello
Louise Fazenda
Audrey Ferris

Al Jolson
Davey Lee
Myrna Loy
May McAvoy
Edna Murphy
Lois Wilson
Grant W'ithers

At Universal Studios, Universal City,

Lina Basquette
John Boles
Ethlyn Claire
Kathryn Crawford
Reginald Denny
Jack Dougherty
Lorayne DuVal
Ruth Elder
Hoot Gibson
Dorothy Gulliver
Otis Harlan

Raymond Keane
Merna Kennedy
Barbara Kent
Beth Laemmle
Arthur Lake
Laura La Plante
George Lewis
Fred Mackaye
Ken Maynard
Mary Nolan
Mary Philbin

Eddie Phillips
Joseph Schildkraut

Glerm Tryon
Barbara Worth

At RKO Studios, 780 Gower Street,
Hollywood, Calif.

Buzz Barton
Sally Blane
Olive Borden
Betty Compson

Bebe Daniels
Frankie Darro
Bob Steele
Tom Tyler

At Pathe Studios, Culver City, Calif.

Robert Armstrong Alan Hale

William Boyd Jeanette Loff

Junior Coghlan Carol Lombard

Diane Ellis Eddie Quillan

At First National Studios, Burbank,

Richard Barthelmess
Doris Dawson
BiUie Dove
Douglas Fairbanks, Jr.
Corinne GrifiSth
Lloyd Hughes
Doris Kenyon
Dorothy Mackaill

Colleen Moore
Antonio Moreno
Jack Mulhall
Donald Reed
MUton Sills
Thelma Todd
Alice White
Loretta Young

At United Artists Studios, 1041 No.
Formosa Avenue, Hollywood, Calif.

Don Alvarado
Fannie Brice
Douglas Fairbanks
Mary Pickford

Gilbert Roland
Norma Talmadge
Constance Talmadge
Lupe Velez

At Columbia Studios, 1438 Gower Street,
Hollywood, Calif.

Olive Borden
William Collier, Jr.
Ralph Gra\'es
Jack Holt
Margaret Livingston

Jacqueline Logan
Ben Lyon
Shirley Mason
Dorothy Revier

In care of Samuel Goldwyn, 7210 Santa
Monica Blvd., Hollywood, Calif.

Vilma Banky
Walter Byron

Ronald Colman
Lily Damita

In care of the Edwin Carewe Productions,
Tec-Art Studios, Hollywood, Calif.

Dolores Del Rio
Roland Drew

Rita Carewe
LeRoy Mason

Robert Agnew, 6357 La Mirada Avenue,
Hollyivood, Calif.

Jackie Coogan, 673 South Oxford Avenue,
Los Angeles, CaUf.

Virginia Brown Faire, 1212 Gower Street,
Hollywood, Calif.

Gilda Gray, 22 East 60th Street, New York

William S. Hart, 6404 Sunset Blvd., Holly-
wood, Calif.

Lloyd Hughes, 616 Taft Building, HoUy-
wood, Calif.

Harold Lloyd, 6640 Santa Monica Blvd.,
Hollyivood, Calif.

Bert Lytell, P. O. Box 235, Holly^vood, Calif.

Patsy Ruth Miller, 808 Crescent Drive,
Beverly Hills, Cahf.

Pat O'MaUey, 1832 Taft Avenue, Los
Angeles, Calif.

Herbert Rawlinson, 1735 Highland Street,
Los Angeles, Calif.

Ruth Roland, 3828 Wilshire Blvd., Los
Angeles, CaUf.

EsteUe Taylor, 5254 Los Feliz Blvd., Los
Angeles, Calif.

Erery advertisement in PHOTOPLAY JIAGAZINE Is BUManteed.

Photoplay Magazine for October, 1929


The Weigh of All Flesh


Day by day, in every weigh,
Hollywood is getting smaller!

Molly O'Day lost twelve pounds in fourteen
days. Belle Baker parted with twenty-six
pounds and Sam Hardy decreased his circum-
ference by eleven. Polly Moran announced
that she had taken off ten pounds, but that she
did not know Avhether it was the diet or the
strenuous e.xercise of continually wiping the
grapefruit juice off her glasses.

Then the reports began to grow alarming.
Bess Meredyth, after being on a diet twelve
days and losing eight pounds, became very ill
and was under a doctor's care.

From Vienna came the news that Marietta
Millner, Hollywood film actress, was dead as
the result of following a starvation diet. It
was said she died of tuberculosis as an after-
math of too strenuous dieting. Friends said
she reduced to get under the weight limit set by
a film contract. Paramount officials gave out
the information that her contract with them
had expired and nothing was known of any
new connection.

■X^EANW'HILE, the Mayo Brothers grew
■'•"■'■irked at the unearned notoriety which was
being thrust upon them, and each day they
gave out a longer and more embittered state-
ment denying the authorship of the new craze.
At the American Medical Association conven-
tion in Portland medical men were decidedly
against the diet, and daily it was attacked in
the newspapers by doctors of some repute.

When questioned as to their attitude, certain
Hollywood medicos in good standing refused
absolutely to be quoted. Others maintained
that the diet itself was all right, but that no
diet, however good, could be recommended
wholesale. The statement given out by Dr.
Louis F. X. \Vilhelm, one of the best-known
dermatologists in Hollywood, is representative
of the opinion of the majority of medical men.

Dr. Wilhelm says: "It is a good axiom that
whatever is good for one individual is not
necessarily good for the masses. I urge the
individual to accept no diet unless he has been
thoroughly examined by a competent physi-
cian under whose close supervision the diet
best for this individual's condition is carried

The studios, on the other hand, report that
they have writers, directors, technical men,
players and producers on the diet, and that
none of their people ha\-e had any ill effects
from it. A rumor that several extra girls on the
" Sally" set at First National had fallen out as
a result of the 18-day regime was discovered
to be unfounded, for a check-up revealed that
none of the girls were on the diet. They had
fainted as a result of the intense heat and the
unusual number of lights required for the color
photography which was being used in the
making of the picture.

■n ESTAURANTS all over the country have
■'•^ bowed their heads before the onslaught of
the Mayo-Hollywood 18-day diet. Mont-
martre in Hollywood has the 18-day special
menu printed on the back of the regular menu
cards. There, as at Sardi's in New York, one
need only say "Sixth Day" and behold! — as
if by magic a bright, shiny orange and a cup
of tea make their appearance.

We agree with Bugs Baer, however, that
eighteen days seem like a long time to stay in
any restaurant!

We must admit that the 18-day diet offers
a fair variety and genuinely appetizing food,
albeit not much of it. In that respect it has an
edge on most of the w.k. recipes for torture —
such as the lambchop-pineapple method.

At any rate it has a stronger hold on the
country than ever Coue, mah jongg or the
crossword puzzle had. It is running neck and

neck with Lindbergh— and Lindbergh had
better look to his laurels.

For the benefit of those who have been
unable to beg, borrow or steal the famous
formula, we are herewith reprinting it. We
warn you that Lon Chaney is reported to have
lost eleven faces and Fanny Brice to have eaten
the whole eighteen days in five minutes — but
if nothing can stop you, here you are:

The Day by Day Menu

(.Reprimed from The Los Angdes Examiner.
June 26, 1029')



One-half grapefruit Melba toast


(Breakfast the same every day)


One-half Erapcfruit One egg

Six slices cucumber One slice Melba toast

Tea or coffee


Two egKS

One-half head lettuce


One tomato
One-half grapefruit

One orange



One egg

One slice Melba toast




Broiled steak (plain) One-half lettuce

One tomato One half grapefruit

Tea or coffee



One-half grapefruit One eg

Lettuce Eight slices cucumber

Tea cr Coffee

One lamb chop (trim fat before cooking)
One egg Three radishes Two oli'

One-half grapefruit Lettuce

Tea or Coffee



Pot cheese One tomato

One-lialf grapefruit One Melba toast

Tea or Coffee


Broiled steak Watercress

One-hall grapefruit






One-half grapefruit
One tomato Two eggs

One Iamb chop



One poached egg




One slice Melba toast

have you

heard the news

tor, truly, there is news — big news.
Only once in years is a scent created that
starts a new mode. And now — for the
first time in a long while — it is happen-
ing again.

This scent is called Deja le Printemps —
Breath of Spring. Perfume experts at
home and in France are talking about it.
Women are asking one another what it
is. And even the great big he-man who
prides himself on hating perfumes is tak-
ing one whiff and murmuring, "You
were never so lovely as ton ight, my dear. ' '

It is so simple, so innocent, yet so en-

Wouldn't you like to know at first hand
what this new mode is .'' To make that
easy and convenient for you, we have
prepared a special purse-size bottle, pack-
aged and sealed in France, which we will
send you for only 50c. It is ample for a
month's use and should sell for much
more, so we can send only one to a cus-
tomer (there are larger bottles in the
stores at S3. 50 and up). So use the cou-
pon and learn about Deja before every-
one else knows about it, too.


oreath of spring"

Made In Fraisce By Oriza L. Lecrand


MAURICE LEVY, Sole U. S. Agents,
120 West 41st Street, New York.

For the enclosed 50c, send me the 30-day
purse-size bottle of Deja le Printemps.

When you write to advertisers please mention PHOTOPL.\T M.\G

Addreit .,




One of America s best Known
theatrical producers, foremost dance
creator and Terpsichorean authority,
who stajied some of the best Editions
of the Ziegfeld Follies and over 600
other Musical Shows — whose in-
spirational direction and guidance
contributed so much to the success
ROGERS and many other stars.


taught The Ned Wayburn ^vay brings


Online LibraryMoving Picture Exhibitors' AssociationPhotoplay (Volume 36 – 37 (Jul. - Dec. 1929)) → online text (page 94 of 145)