This Is Part of Our Service
R, L. POLK A CO., or CALIFORNIA
San Francisco, California 604 Mission Street
Advertising San Francisco
Do You Know That a Copy of This Directory of
SAN FRANCISCO
is being placed in the Directory Libraries and among the
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commercial bodies, business men's clubs, chambers of com-
merce and the larger business institutions throughout the
United States?
No other medium on earth can convey so complete and com-
prehensive an index of the city, its various industries, its busi-
ness, educational and religious institutions, its social life and
its people.
No other medium can tell so fully of its wonderful growth,
its opportunities and its possibilities for the future.
The Publishers Are Doing Everything Possible to Make This
Directory a Creditable Representative of
SAN FRANCISCO
K. L^ Polk &L Co^, of California
604 Mission Street, San Francisco, Calif.
Association of North American
IDircctory Publishers
OFFICERS:
Eugene Carmichael, President
Pittsburgh. Pa.
L. S. Caron. 1st Vice-Pres.
Louisville, Ky.
G. A. Anderson, 2d Vi'ce-Prea.
Toronto, Ontario
A. J. Vernon, 3d Vice-Pres.
HaniiUon* Ontario
H. J. Famham. 4th Vice-Pres.
N«u' Haven, Conn.
5. J. Loranger. Sec.-Treas.
354 4th Avenue,
New York City. N. Y.
TRUSTEES:
Wilson H. Lee, New Haven
G. D'W. Marcy, Boston
D. W. Bowman, Akron
K. L. Polk. Detroit
1.. S. Caron. Louisville
R. L. P. Smith. Detroit
H. J, Farnharo. New Haven
Llew. Williams, Jr., Cincinnati
H. A. Manning, SpringfielU
T. Martin Gardner, Toronto
R. W. Lovell, Montreal
General Offices: 354-360 4th Avenue, New York City
The Association of North American Directory Publishers is composed of reputable City Directory Publish-
ers, organized for the general advancement of the Directory business. Any person, corporation or firm engaged
in business as owner and publisher of a City Directory inthe United States or Canada, who shall qualify as com-
petent to gather information and compile a City Directory and furnish satisfactory references, is eligible to
membership.
The objects of the Association are :
First. The advancement of the Directory business and the improvement of Directories by the interchange
of ideas and the exchange of experienced employees.
Second. To provide protection to the public against fraudulent advertising schemes which operate under
the name of Directories, and to drive unprincipled promoters of the same out of business.
Third. To provide permanent and profitable employment to competent, industrious and honest Directory
canvassers and compilers.
Fourth. For the mutual protection and advancement of the established and prospective interests of aU who
may become members, by personal advice and asistance of members as may be mutually satisfactory, desirable
or advisable, and by such other means as may, from time to time, be shown to be wise, proper and lawful.
All Members of this Association have subscribed to the following
STANDARDS OF PRACTICE
1. To consider, first, the interest of the user of the book.
2. To subscribe to and work for truth, honesty and accuracy
in all departments.
3. To avoid confusing duplication of listings, endeavoring to
classify every concern under such headings as best de-
scribe it, and to treat additional listings as advertising, to
be charged for at regular rates.
4. To increase public knowledge of what directories and refer-
ence media contain; to study public needs and make direc-
tories and reference media to supply them; to revise and
standardize methods and classifications so that what is
wanted may be most easily found, and the directory and
reference media be made to serve their fullest use as busi-
ness and social reference books and directories of buyer
to seller and seller to his market.
5. To decline any advertisement which has a tendency to mis-
lead or which does not conform to business integrity.
6. To solicit subscriptions and advertising solely upon the
merits of the publication.
7. To avoid misrepresentation by statement or inference re-
garding circulation, placing the test of reference pub-
licity upon its accessibility to seekers as well as on the
number of copies circulated.
8. To co-operate with approved organizations and individuals
engaged in creative advertising work.
9. To avoid unfair competition.
10. To determine what is the highest and largest function of
directories and reference media in public service and then
to strive in every legitimate way to promote that func-
tion.
$100.00 REWARD will be paid by the Association for the arrest and conviction of any person or persons en-
gaged in publishing, collecting or canvassing for any fraudulent or "fake" Directory.
ANYONE ANYWHERE
GENERAL DETECTIVE BUREAU lee^HHIEEE
i.V^. LiJ. J09S MarfMtt Str*€t, Son Frm.chctt, Calif. S«* ad on pan* 1718
L!C£NSED AND BONDED
Traders Credit Corporation
COMMERCIAl ANYWHE31E
lOth Floor — Mills Totver
220 Bu*h Street
Ref erciuiea • Onm & Bradatreet, Inc., or any Bank
Fhoiie EX brook 6661 San Francisco
A DIRECTORY LIBRARY
ty Directories from all over the Country i« majntained in ow o£Bce lor your
convenience — Tree tn ron-ult whenever you desire.
R. L. POLK & CO. OF CALIFORNIA
eCM MISSION STREET SAN FRANCISCO, CA
W, B, BRANDT d Ca, Inci
UNDEKWHITEHS
ESTABLISHED 1905
. uiiLsts in Ail Forms of "Att Risks" and Irdand Mai incluMtuitnc
Repretenting Underwriter* at Lioyd'e, London
Telephone EX brook 4787
IN,- (729>
254 Bush Street
San Franciico
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IMPORTED
WOOLLENS
Telephone
DOuglas 1412
fOLARI'f 6RILL
T*Up^on«
M.«;:f"' »* C«ARY ST. . SAN FRAHCISCO ^'XT.*.