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the nation for a long period of years, and statistics show that it has become an
increasingly more healthful place for residents during the last fifteen years.

In 1920 Oakland ranked second in smallness of death rate out of a list of
forty-three larger cities compiled by the United States Government. The rate
which was then 11.6 per thousand was exceeded only by Seattle, where the death
rate was 10.5.

It is noteworthy that Oakland, as indicated by the death rate, exceeds in
health conditions both Los Angeles and San Francisco; in one case 3.4 per thou-
sand and in the other by 3 per thousand.

POPULATION

The population of Oakland in 1910 was 150,174, in 1920, 216,261, a gain of
approximately 44 per cent in a ten-year period. At the present rate of growth
it will register a materially larger percentage of increase during the ten years
between 1920 and 1930.

The cities of Berkeley and Alameda and the municipalities of EmerjTille,
Piedmont, San Leandro and Albany have now grown together into one compact
whole. It is these seven cities which are referred to as the East Bay community.

SCHOOLS

Few cities in the United States can boat of a more perfect school system
than Oakland, or more attractive school buildings. Noted educators from every
section of the world have praised Oakland's educational facilities. The present
school enrollment is in excess of 60,000. In Berkeley, which adjoins Oakland
on the north, is the great University of California, the largest in the United
States in point of enrollment and incidentally one of the richest in the matter of
endowment.

Oakland has 44 primary and grammar schools, 15 junior high schools and 7
high schools.

PARKS AND PLAYGROUNDS

Oakland's new park and playground development- — a noteworthy feature of
which was the acquisition last year of extensive municipal golf links — undoubt-
edly will be conducive to a still higherlevel of health and well-being among resi-
dents of this favored city. Among the Oakland parks which have attracted the
attention of tourists from all parts of the world is beautiful Lake Merritt and
Lakeside Park. Lake Merritt, situated in the center of the city, comprises 160
acres, and is surrounded by wonderfud lawns and beyond these by beautiful mod-
ern homes and apartments. On one side of the lake is situated Oakland's new
million dollar auditorium.

The waters of Lake Merritt are dotten the year round with canoes and
launches and during the so-called winter months many thousand of wild ducks
make Lake Merritt their home. Spring finds these traditionall wild birds almost
as tame as barnyard fowls. They walk on the lawns and among the sightseers,
apparently recognizing that their safety is assured.

The annual visit of these ducks that have adopted this spot in sunny Cali-
fornia as their home has been made the occasion for pageants on the part of
the people, and each January the now nationally known Wild Duck Pageant is
held on the lake shore.

Possessed as it is of all those things considered essential for a great metropo-
lis, with three transcontinental railways, its position on one of the world's great-
est land-locked harbors and with ample room in which to make a tremendous
expansion, Oakland's future is assured.

15




Chamber of Commerce

Invites You to the Educational
Metropolis of the Pacific Coast



Berkeley

Looking Through the Qolden Gate
Offers You:

An ideal living and working climate, cool
in summer, mild in winter.

The most favorable health conditions of any
city of its size in America.

A City Manager government.

A successfully financed Community Chest
providing for Berkeley's 20 welfare
agencies.

The most modern and progressive police
and fire protection.

Exceptionally fine schools preparing for the
entrance to the University.

The University of California, one of
America's greatest institutions of higher
education.

A splendid industrial district giving oppor-
tunity for light and heavy manufacturing.

Attractive homes, artistically designed, set
in gardens of perennial bloom.



BERKELEY



Reaching along the base of the gracefully rolling Berkeley hills, the city
looks westward over the glorious pageant of San Francisco Bay to the Golden
Gate, the mystic portal through which the commerce of America and all the
lands of the Pacific Ocean are interchanged. To the south of the Golden Gate it
looks upon San Francisco built on its many hills. To the north it faces the Marin
County hills rising into the gracefully chiseled profile of Mount Tamalpais. Close
at hand lies a long stretch of plain sweeping from the bay shore and crowded
with dwellings and the buildings of trade and industry. The whole panorama as
revealed from the height of Berkeley is one of beauty and' splendor.

Southward extends the fair city of Oakland, its ships lying beside the docks,
its factories crowding the waterfront and the graceful towers of its tall office
buildings marking the business center, with Lake Merritt glistening like a jewel
in its setting of park.

During the past thirty years Berkeley has emerged out of the obscurity of
a little college town of four or five thousand people to the present city. In those
pastoral days the country roads were dusty in summer and deep pools of mud
made walking difficult in winter. Two board planks served as sidewalks and
broad fields of grain and orchards of cherries and other fruit invited the way-
farer to loiter. The townsfolk carried their lanterns when they walked abroad
at night. A few of the wealthy residents had horses and buggies, and a horse car
went out from Oakland to Temescal, where a wheezy little steam dummy con-
nected with the University grounds.

Based on comparative figures of the government census of 1920 and the
Berkeley Postoffice and Chamber of Commerce survey of 1926, Berkeley has a
population of considerably over 85,000 inhabitants, including some 6000 students
of the University from outside homes. Of this number over 7000 are commuters
having their business in San Francisco. The metropolitan area of San Francisco
and the East Bay cities includes in a compact district on the shores of the central
Bay area a population estimated at 1,200,000 inhabitants distributed between the
cities of San FVancisco, Oakland, Piedmont, Berkeley, Alameda, Richmond, Sausa-
lito, and the smaller intervening cities.

From the standpoint of climate, site, living conditions and educational oppor-
tunities, Berkeley is today a magnet attracting those who appreciate the better
things of life. The great problem today is to keep up with the growth in popu-
lation by making proper provision of schools, playgrounds, parks and other
necessities of a rapid-growing community.

The University of California is located in the very heart of Berkeley on six
hundred acres of beautiful hill slope and plain, with Strawberi-y Canyon in its
midst, cutting back into the Berkeley hills. In the classic white granite buildings
v.'ith red tile roofs, clustered around the graceful campanile, some 15,000 students
pursue their studies in the regular session, the intersession and the summer ses-
sion of the University. Included in the scope of its activities are one of the
foremost colleges of mines in the country and a college of agriculture that is
reaching out over the entire state in creating untold values to the land by its
investigations of means for destroying pests of fruit and farm products, by
teaching how to irrigate and to prune, by soil analysis and by removing the
element of chance from husbandry and developing it into a science. Its college
of architecture is training young men and women in the art of creating buildings
nobly conceived in the light of ai-tistic traditions of the past and the engineering
skill of the present. Its college of medicine is endowing the men and women
who are to be the guardians of life and health of the people of tomorrow with
new standards of proficiency. So in law, economics, commerce, the natural
sciences, pedagogy, the classics, history, art and letters, the University of Cali-
fornia, under the presidency of the eminent astronomer, William Wallace Camp-

17



bell, is training the leaders of thouglit and action to take their places in the
great democracy which is destined to shape the course of world history.

In addition to the thousands of native sons and daughters of the Golden West,
the University of California is educating students from many states and from
many nations. At the 192S Commencement were graduating students registered
from China, Canada, Egypt, Philippine Islands, Russia, India, Spain, Japan,
England, Holland, France, Australia, Finland, Canal Zone, Argentine .Germany,
Syria, Denmark, Mesopotamia and South Africa. These young men and women
are absorbing the training, customs and standards of American life and carrying
them home to help in the gi-eat task of creating and interpreting world brother-
hood in the nations of the world.

The athletes of the University of California have made many world's records,
proving that California with equable coast climate, its out-of-door life and its
abundance of fruit and vegetable food, together with exceptional sanitation and
public health work, is producing a superior physical type of man. This fact is
further demonstrated by the wonderful victories of the University of California
rowing crew, which this year won the world's championship on the Sloten Canal
at Amsterdam after having beaten the best crews in America. The fact that
Helen Wills is a resident of Berkeley, a student of the University, and that she
received her training in tennis here, while Helen Jacobs and many other tennis
champions are products of the Berkeley courts, is evidence of the athletic supe-
riority of Berkeley girls.

Residents of Berkeley have a singularly favorable chance of rearing all their
children to maturity. The infant mortality rate over a period of years has been
one of the lowest in the country and the general mortality rate has also been
very favorable. The death rate per thousand inhabitants for 1926 was 9.89, which
is an exceptionally good showing.

The thorough supervision of the milk supply by the Health I>epartment, the
unceasing care of the water supply by the East Bay Water Company, and the
work of the Welfare Organization, with its trained staff of visiting nurses, are
important factors in this health record. By far the largest number of deaths in
Berkeley occur in the age period between 60 and 80 years.

Another field in which Berkeley is doing pioneer work is the Police Depart-
ment. The basis of Chief August Vollmer's work is the education of children
who have established bad or unsocial habits. In this work he is now ably sec-
onded by a highly trained policewoman. Many of the police officers are college
graduates or students, chosen for a combination of physical and mental pro-
ficiency. They are gaining a training which makes many other communities
look to Berkeley for police chiefs. The lie detector, the highly developed finger-
print department and the expert work in criminal identification have made the
Berkeley police system internationally famous.

All charity, welfare and social agencies receive public contributions under
the Community Chest plan, which has now served twenty-one agencies for the
past four years.

Berkeley has operated for the past four years under the City Manager form
of government, which has been conducted in a thoroughly business-like way and
has gained very general approval from the community. John N. Edy has served
as City Manager since the revised charter was adopted. The Mayor at the present
time is M. K. Driver, who with the city council is enthusiastically behind Mr. Edy
and his administration.

Under the able leadership of Superintendent L. W. Smith, Berkeley has an
exceptionally efficient and successful school department. It has a large and
well-conducted High School, four Junior High Schools, and a complete elementary
and kindergarten system. Children are taught by the group project plan, which
is as inspiring and fascinating to the children as it is effective in training.
Berkeley's greatest school need today is more buildings to accommodate the
rapidly growing registration of pupils.

18



On the waterfront Berkeley has over a hundred factories which produce over
?50,000,000 of diversified products annually. Cocoanut oil, soap and automobile,
marine and airplane engines, ink, and various types of metal, wood and food prod-
ucts, are among the larger industries, but the articles manufactured cover a wide
field. Owing to superior climatic and living conditions, many manufacturers are
today seeking locations in this favored city, where the workers live in comfortable
individual homes and where out-of-door life is agreeable all the year round. The
Chamber of Commerce, which has made a careful annual survey of Berkeley
industries, has worked for selected, high-grade types of factory, and has pointed
out the value in reducing turnover, of having factories of good architecture and
surrounded by gardens of flowers.

The hills are attracting many of the leaders of business in the bay cities who
commute from their charming homes set in gardens of perennial bloom. A ferry
and electric train service unexcelled in the country carries them back and forth,
many retired army and navy officers, after seeing the world, have chosen Berkeley
for a permanent home.

The presidents of some of the leading banks of San Francisco, business and
professional men in varied fields and officials in high positions in the government
and other public services make their homes in Berkeley.

This city is winning a national reputation as an art center, and painters,
writers, sculptors, architects, composers and performers of music, as well as land-
scape architects and workers in the various handcrafts, make their homes and
have their studios in Berkeley.

The Chamber of Commerce has cooperated with the City Government in many
ways, and among others, in endeavoring to assist in city planning and the acquisi-
tion of more parks and playgrounds. Berkeley is calling to men and women of
distinction in science and art to come to the college city, destined to become more
and more the center of learning and art of the Pacific, to help to plan and to
build here a city worthy of this peerless site.

The Indo-European stock from which builders of Western civilization have
grown took its origin in the shadow of the Himalayas. The Indian Ocean was its
first theater of action. Thence it traveled westward through the Red Sea into the
Mediterranean and builded there the civilizations of Greece and Rome. Through
the Pillars of Hercules it swept, on into the Atlantic, and Spain, France, Italy,
The Netherlands and Britain grew into maturity and strength. Then still west-
ward it moved into the New World, conquering the American wilderness and
building the first great democracy that spelled the doom of kings. On it pressed,
westward, ever westward, over prairie and plateau, over desert and mountain,
until Fremont stood upon the Contra Costa hills and named the Golden Gate.

Today Berkeley, christened by the founders of the University of California
after the idealistic Bishop of Cloyne, stands upon the westernmost rim of Western
civilization, looking through the Golden Gate, out over the vast waste of the
Pacific. Beyond the sea is the ancient East, that land of hoar antiquity teeming
with its millions. California is the farthest west where the New World must pile
upon the last margin of the Indo-European migration. Berkeley, the Intellectual
center of California, standing upon its hill slopes with the vision of the setting
sun in its mystic portal, must look steadfastly through this gateway and must
ponder along on the problem which it conjures to the imagination. The Pacific,
now linked by the Panama Canal with the Atlantic, is the center of the civiliza-
tion of tomorrow. Here where West meets East in trade and the interchange of
ideas, is the theater of the mighty deeds of the world to be. Berkeley, the Pacific
capital of learning, must fit herself to be worthy of the leadership which fate
has thrust upon it. It must rear a city of supreme beauty wherein men will
think great thoughts and exercise that leadership which flows from knowledge
and high ideals. Come to us, all you who see the vision, and help us to worthily
fulfill our destiny. Berkeley, looking through the Golden Gate, is calling you!

19



ALAMEDA



Alameda, known as the "city with unexcelled climate," is located on the San
Francisco Bay. It is one o( the most beautiful homesites in the Bay District.

The Beaches located all along the south shore are the greatest vacation
attraction. They offer bathing, boating, playgrounds for children, dancing and
all manner of amusements. These beaches attract the amusement seekers, not
only from Alameda, but from the entire Bay District.

The Beaches are not the only source of amusement. The Municipal Golf
Course on Bay Farm, Island, in the south end of Alameda, offers a very atractive
course for those interested in golfing. The course is equipped with a modern
Club House and Restaurant. The course is well patronized.

The Parks, one of Alameda's chief beauties, serve every residential section.
Daily attendance averages 2085 people, the majority being children who seek
outdoor amusement and recreation so generously offered by the Park Department.
With all these residential advantages, it is not to be assumed that Alameda's
industrial attractions play a small part, for she is unsurpassed for industrial and
manufacturing purposes, having a water frontage of 14 miles, five of which are
situated on the estuary, offering splendid shipping facilities.

The Encinal Terminals, after looking over the entire East Bay District, found
Alameda the most favorable site for its location. It has plans for the construction
of seven more units such as the two already established.

The Alaska Packers Association, also located on the Estuary, is one of the
largest salmon packing concerns in the world. Alameda was selected as a base
because of the sheltered winter quarters furnished for its large fleet.

The Boyle Manufacturing Company have expanded their organization consid-
erably during the past few years. They recently purchased an area of land near
by their present factory and constructed a large factory.

Besides her natural beauty Alameda also has acquired embellishments in the
form of beautiful buildings. The new million and a half dollar High School
recently completed is the most beautiful and modern in the state. The Alameda
Sanatjorium, situated in a most ideal site on the south shore of the city, is
another one of Alameda's new and modern edifices.

Alameda's most beautiful and outstanding building is the new Hotel Alameda,
built of old Spanish architecture and furnished in similar style. This hotel is a
transient-apartment hotel and serves as the social center of the city.

With its reputation as a manufacturing, horticultural and residential city, the
social life is not overlooked. There are lodges and benevolent organizations such
as the Elks Club, with its beautiful home, The Women's Adelphian Club, which
has done wonderful work since its organization and now takes its place among
the leading women's clubs in California. The Alameda Tea Club, the Shakespeare
Club, the Research Club, the Alcyon Reading Club are among the women's clubs
in active operation. Every school has a Mother's Club and the High School a
Parent-Teachers Association.

Alameda has a population of 38,000. It is under the City Manager form of
government. The complete system of paved streets, of which Alameda boasts,
possesses electroliers placed at intervals of 75 feet. Alameda owns its electric
light plant, which makes the electric rates about 25 per cent lower in Alameda
than in neighboring cities. Taxpayers in Alameda are not taxed for street or
other public lighting.

Flowers grow in profusion in the city, the dahlia being the most prolific. A
unique blossom festival, the annual Dahlia Show, participated in by flower
growers of Alameda and held under the auspices of the Chamber of Commerce,
brings out thousands of dahlias.

The Alameda Chamber of Commerce recently published a new booklet which
gives some very valuable information on Alameda. They shall be very glad to
send out any literature upon request.

20



OAKLAND CITY HALL




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21



MAYOR'S MESSAGE, 1928



CITY COUNCIL OF OAKLAND




Upper Left— EUGENE K. STURGIS, Commis- Upper Right — FRANK COLBOURN, Commis-

sioner of Revenue and Finance. sioner of Public Works.

Lower Left — W. H. PARKER. Commissioner of Lower Right — CHAS. C. YOUNG. Commissioner

Streets. of Public Health and Safety.

Center — JOHN L. DAVIE. Mayor of Oakland.



OAKLAND, CALIFORNIA



Mayor's
Message



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Honorable Citii Counril.
City Hall.
Oak-la7i(l. California.

Gentlemen :

In accordance toith the custom of previous years, and as required by flip City Charter,
I present herewith my annual messafie and report on the City of Oakland for the past
year.

"Oakland is the most prosperous city in America."

This statement was made during the fiscal year by the largest statistical organization
of the country — while United States Chamber of Commerce records point out that Oak-
land during 1927 was one of only three cities in the United States to remain in the first
or "white" group. Only two factors registered decrease, one due to certain great financial
consolidations, and the other to the nation-wide halt in building that followed the almost
hectic construction programs of 1926 and early 1927.

Bank clearings declined because of several large banking and clearing house reor-
ganizations. Yet bank debits, true criterion of exchange of money and commodities,
increased over 30 per cent; in 1926 being $2,065,256,000, and in 1927 increasing to .?2,707,-
226,000, a total increase of over Half a Billion dollars in one year.

Building permits of 1927 fell to $20,794,669— a decrease of 26 per cent under the
previous year of unparalleled downtown construction operations which brought Oakland
to the forefront among cities of her size in early 1927.

Despite the apparent slacking off of these two indexes, however, records still point
out Oakland's supremacy. General business is the standard of proof and Oakland, to put
it bluntly, is in this respect not only the most prosperous but the fastest growing in the
country. To show local comparisons but three figures are needed: San Francisco's average
rate of business increase is today 5% per cent; that of Los Angeles is 9 per cent; Oak-
land's is 13 per cent.

Statistics — Federal, State, County and City — indicate that this progress and growth
touch all phases of our community life: business, recreation, home. Bank debits, post
oflSce receipts, building permits, installation of public service facilities — all indicate
steady, speedy growth based upon foundations of indisputable reliability and permanence.

The following summation, approximated from the actual figures of the first eleven
months of the fiscal year 1927-28, reflects this with deflniteness and clarity. Compared
with them are the figures of twelve years ago.



24



MAYOR'S MESSAGE, 1928





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New "Oakland Theatre." seating 4.5l>ft. built durins year on Tele-
graph Avenue, between Seventeentii and Eighteenth Streets, bv
West Coast Theatre organization at a cost of $800,000.



1916

Population 187.000

Bank deposits $73,000,000

Bank clearings $223,000,000

Bank Debits

Postal receipts $560,000

Building permits (number) 3.380

Building permits (value) $5,368,(K)0

Assessed valuation $145,000,000

Carloads of freight 81,00fl

National industries 24

Motor Vehicle registrations 18.000

Theatres 6

Banks 5

School registration 23.000

Number of vessels arrived 1.500

Cargo tonnage 182.000

Feet of lumber carried 5,000,000



$19i

$975

$2,800



1928

342.000

.000.000

000. 000

000,000

,000.000

6.600

500.000

000.000

186.000

130

90.000

49

50



INDUSTRY

Industrial figures likewise indicate our city's development. Compared with 1916 their
proof is clear.

No. of Value of


2 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432

Online LibraryR.L. Polk & CoPolk's Oakland (California) city directory (Volume 1928) → online text (page 2 of 432)