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sitions at other centrally located points in the heart of the city.

Open parking lots I believe are not a good thing for a city. They may bring in some
small income to the owner who is awaiting substantial development, but they are un-
sightly and militate at once against early development and against the legitimate busi-
ness interests of those who have built permanent and taxable improvements in the way
of garages and auto storage houses.

It is my belief, also. that what is known as the Grand Avenue District — bounded by
Grand Avenue on the south and east, Santa Clara on the north, and Orange Street and
Harrison Boulevard on the west — should be thrown open to apartment house construc-
tion. This close-in hill district and the downtown business section are rapidly growing
together; and, with the value of the land militating against construction of private
homes, the former is pre-eminently fitted for the finest apartment house district In the
country. It is my belief, however, that it should be zoned piecemeal, that severe archi-
tectural control of the apartment buildings should be exercised, and that setbacks should
be established on all four sides of buildings constructed. In this way the Grand Avenue
District can in time be a feature of efficiency and beauty beyond anything like it in the
United States.

Clear Twelfth Street Dam of Car Tracks

One definite recommendation I desire at this time to state I have placed before the
City Planning Commission with request for immediate action. This is a matter I have
advocated for many years, but — undoubtedly because of the influence of the Key System
Traction Company in the City — have never been able to secure sufficient Council vote to
put over; namely, the removal of car tracks from their present location in the center of
the congested Twelfth Street Dam and their re-location on the Auditorium grounds just
south of the sidewalk lining the south curb of the dam itself.

This would be an immediate improvement of inestimable worth. It would clear the dam
of present obstacles without adding a single extra hazard; and, because under such a
plan Auditorium visitors could be discharged from street cars directly on the grounds, it
would effectually prevent stoppage of motor vehicle flow on the dam such as is now
caused when such easterly traffic is held up while street car passengers cross the road-
way to reach the grounds from the present tracks.

This re-location of tracks I anticipated when I had the new culvert over the Lake
Merritt tidal canal constructed just south of and contiguous of the dam itself. It would
cost the Traction Company not over $40,000, but the usual objections are put up. How-
ever, it is as I have said a workable and expedient solution of the present dam conges-
tion, and if carried out would save the taxpayers many millions that other and more
grandiose solutions, often proposed, would cost them. I cannot urge the immediate order-
ing of this track re-location too strongly. The new City Planning Commission, in plan-
ring improvements for the City, must notforget that grand scale solution of our traffic
situation must necessarily cost vast sums of money, and that such money must come
from only one source, the pockets of hard-working taxpayers.


Review of Ford all-metal p'l '



The Oakland Harbor, under direction of the lately formed Port Commission, is rapidly
going ahead, building for the future. Although last year it received a substantial appro-
priation from the tax levy, it is now entirely self-supporting.

Three large developments under direction of the Port Commission stand as eminently
worthy of note. These are the completion of the Fourteenth Street dock and warehousing
facilities on the western waterfront, the completion of the Grove Street dock and ware-
house on the Estuary, and the inauguration and development of the now world- famous
Oakland Airport on Bay Farm Island.

Most significant of these three, from standpoint of popularity and municipal ad-
vertisement and prestige, is the Oakland Airport. It is this high value of the latter facil-
ity that has caused me to insert the word "Air" in our slogan, "Oakland, Where Rail
and Water Meet" — as witness the cover of this pamphlet.

Although less than a year ago, the Oakland Municipal Airport has already served as a
starting point for five successful trans-Pacific flights, and is operating today on a sound
commercial basis as a complete aerial harbor, equipped for any kind of day and night
flying. It is a western base for airmail and for many commercial companies operating
from San Diego to Seattle, and from Oakland to all points eastward. Its 825 acres, meas-
uring from east to west 7200 feet and from north to south 8336 feet, are entirely within
the city boundaries, perfectly level and tile drained, free from snow and severe rains
and with little fog, unobstructed for landing or taking off, and with a 7200-foot runway
straight into the prevailing westerly breeze which averages in velocity only 10 miles
per hour.

Meteorologically perfect, it is no wonder Oakland Airport has been chosen for prac-
tically every attempt to span the Pacific. It was the starting point for each of the suc-
cessful attempts, namely, the successful flights of Maitland and Hegenberger, Ernest
Smith, certain of the Dole flyers, and for the Smith-Kingsford flight to Australia via
Honolulu and the Fiji Islands. These flights gave our city publicity that swept Oakland's
name around the world with news of the successful feats themselves.

Colonel Charles Lindberg, in an address at the Airport during his post-Atlantic flight
tour, said: "This is the best field I have ever seen;" while Anthony H. G. Fokker, noted
designer and aviation authority, has stated of Oakland: "Your airport is the liest in
America. When completed, it iciU eren surpass that of Berlin, which today is called the
best 171 the world."

The land on which the port is located cost the citizens of Oakland $768,000, and
improvements to date have cost in the neighborhood of $350,000. The latter consist of a
complete tile drainage system and leveling and planting to tough grasses, the building
of an administration building and four hangars — two of which are 90 by 200 feet, a
third 120 by 200, and a fourth 142 feet wide by 300 feet long— the installation of the
latest type of flood lighting and other illumination systems, the development of complete
service for all types of planes, and the anticipated construction of restaurant, comfort
stations, gas and oil supply depots, sewer system, independent water supply, first aid


facilities, press room, dormitory witli baths for pilots, waiting room, ticket office, and
aerological station. A railroad spur track comes to witliin 100 feet of the hangars, and a
channel is being dredged from San Leandro Bay to give speed boat service from the City.


The following statistics of the activities at the Airport, with gross revenues accruing
are soibmitted for the periods given:

Landings Passengers Gross Revenue

November. 1927 2072 756 ? .356.80

December, 1927 2066 790 465.00

.January, 1928 2475 1388 IVA 33

February, 192S 2567 2031 1503.00

March, 1928 4648 3170 2246.78

April, 1928 6666 4514 2444.17

May, 192S 74S3 4810 2729.25

.June, 1928 6732 47i)0 2786. S9

July, 192S 1. . 7268 6590 3193.18

The swift growth of Airport activity is obvious.
Airplane Factories, Testing Grounds and Air Schools

With the general developments of the airplane industry throughout the country, and
with the s|)ecific improvement of Oakland Airport and the comprehensiveness of its
facilities, it is now Oakland's opportunity to bring, to the thousands of acres of level
land adjacent to our airport, branch or home factories of airplanes and their accessaries.
There are, still in private ownership, at least 2000 acres of Bay Farm Island land avail-
able for factories and experimental fields. I most earnestly urge our City Government,
our Chamber of Commerce, all civic organizations and all citizens to join in a concerted
movement to gain for Oakland such factories. We can offer them the best of land, im-
mediate transportation facilities, perfect all year round flying climate, and a decreasing
tax rate — all we need now is a "Get-Together-for-Oakland" spirit such as the people of
the south have for their city of Los Aiigeles. Then we will progress in the air as we
have in industries and transportation.

At this point let me state that in my annual message of 1924 I advocated a bond issue
to include purchase of some 3300 acres of Bay F^rm Island. As I stated at that time,
"this extensive area provides excellent opportunities for both commercial and recre-
ational development. There is ample area for industrial locations, together with devel-
opment of AVi.\TioN FIELDS, additional golf links, football and baseball grounds-, speedway,
race track, a beautiful yacht harbor, and genera! recreational facilities. It would pro-
vide ten miles of additional harbor frontage for development of a reserve harlior, some-
thing possessed by no city anywhere." I also stated that Bay Farm Island furnishes the
only eastern entrance to our city for present and new-coming transcontinental railroads
that expect to us* Oakland's rail, ship and air terminals.

The matter, however, was not met favorably by the then Council, despite my repeated
efforts to effect the purchase. If the entire tract had then been purchased the city would
not only own the 825 acres now included in the Airport, but approximately 4000 acres.
Had the city owned these other thousands of acres, Oakland might well have located
the great Henry Ford western factory that since went to Richmond. Oakland must not
be short-sighted — we have many opportunities to be great, but previous lack of a real
spirit of and for our city, which we may congratulate ours-elves is now taking hold, has
in times past lost many of them. With the land and the climate Oakland can offer, air-
plane factories should be here — it is up to us to bring them and convince them that
Oakland will treat them well.

Docks and

In accordance with the general plans of the Port Deyartment, the Fourteenth Street
dock on the western waterfront, with 1700 feet of berthing space and warehouse area
of 270,000 square feet, and the Grove Street dock of slightly less footage on the Estuary,
have been completed, complete with spur tracks, and are now in us-e. These will furnish
ample facilities for some time to come, and are notable additions to a harbor which,
from the standpoint of climate, water, immediate railroad connection with the continent
and rich productive background, cannot but some day be among the world's greatest.

At this time again, however, I wish to recommend, as I did in 1924, serious considera-
tion of the continued improvement of our western waterfront. Prior to the formation of
the Harbor Commission, we had before this body a plan that would provide a mole 6000
feet long by 1000 feet in width running directly into deep water from the end of the
Fourteenth Street fill. This would provide 10,200 feet of berthing, 15 transit sheds 600 by
125 feet each, and 37,000 feet of storage and switching tracks. I consider the "white
meat" of our harbor to lie between the Western Pacific and the Southern Pacific moles,
likewise city property, and still urge, as I have often in the past, that this and the
western front be given primary consideration.

Development of this logical location would make possible, too, another facility of
Inestimable value from the efficiency and economical points of view — namely, the con-
struction adjacent to the western water front of the Union Terminal. Such a facility I



recommended in my message of 1922, and in another message since then. This matter
will be expatiated upon later in this message under the general head "Recommenda-

In the line with Port Department program also is the proposed development of Brook-
lyn Basin. Here test piles are being driven, following which designs for dock structures
to be erected in that location will be prepared.

The following comparative statistics indicate growth of harbor tonnage over last

1926-27, 10 Mos. 1927-28. 10 Mos.

No. of vessels arrived 9136 12.405

Net regristered tonnag-e 4.870,008 6,284,675

Imports, tons

Foreign 154.787 179,478

Intercoastal 167.589 170,728

Coastwise 1.026,165 615,011

Inland Waterways * 461.755

Total 1,384,541 1.426,972

Exports, tons

Foreign 41,249 101,398 5'?, 623 60,615

Coastwise 227.952 69,399

Inland Waterways ♦. . . . 117,102

Total I ' 321.824 348.514

Total Imports and Exports (Inc. Lumber) 1.670.365 1.775.486

No. of feet of lumber 203.551.352 204.231.139

♦Included in above fig"ure.
This growth is best gauged by comparison with the figures of 12 years ago:
Total merchandise cargo carried through Oakland port:
1916 192S

182,000 Tons 2,130,581 Tons


Work on the Mokelumne River project, bringing mountain water from the high
Sierras, was, on July 30th of this year, well over 65 per cent completed, according to re-
port of Arthur Davis, Chief Engineer and General Manager of the East Bay Municipal
Utility District. Within the boundaries of our own city the Claremont Tunnel to convey
water through the Berkeley Hills is bored and practically complete, with pipe line con-
struction continuing at this terminus. Across the hills the Lafayette Dam unit is well
under way, while the five-foot pipe line thence to the San Joaquin River is entirely laid.
In the Sierra foothills the District has successfully brought to conclusion the land con-
demnations necessary to the Lancha Plana dam site for the Pardee Reservoir, and con-
struction of the upper Sierra dams is als-o well under way. Two years more work will
probably be necessary before water will be brought in, it is estimated.

Before water is available, however, the people of Oakland and of the Oakland Metro-
politan district will be confronted with the mater of a distribution system. Two means
of solving this problem are available — purchase and perfection of the facilities of the
East Bay Water Company, the private utility now furnishing us with water, or con-
struction of an entirely new distributing system of our own. The East Bay Municipal
Utility District has already voted a $26,000,000 issue to defray cost of water distribution,
and one of the above plans must be adopted unless the Utility District means to sell the
private water company its mountain water for the company to make private profit on in
retail sale to our citizens.
Hydro-Electric Power Should Be Developed

At this point I wish again to emphasize the high value to our people of developing
the upper Mokelumne for hydro-electric power. Congress has recently witnessed the
strength of power company lobbies in legislative work. In fact. Congressional investi-
gation has shown that even many of our great universities — which certainly should be
uncontaminated by corporate influence — have been engaged in propaganda in favor of
private power companies as against public ownership. California cities even now are
fighting raises in utility rates. All this points to the benefits of the municipal develop-
ment of electric power, and It is regretable that Oakland has not included in our bonded
indebtedness for water supply the development of electric power. Particularly is this true
when all people know that when the original water bonds were voted it was generally
understood that power was to accompany the water supply. This would have aided our
people individually; but even more would it have specifically and vitally affected Oak-
land as a municipal corporation in competition with other municipal corporations on the
Pacific Coast.

I am urged to mention that San Francisco and Los Angeles both mean to develop
their own hydro-electric resources in connection with their mountain water supply.
Being thus furnished with power of their own thes* two cities can offer greater induce-
ments to industries seeking western location. Oakland's locational advantages being so


superior to these cities we should lilcewise be able to offer the inducement of cheap power
to new- coming manufacturing concerns. Development of our own hydro-electric sources
therefore would be of two-fold benefit. One, it would give Oakland citizens themselves
cheaper power and freedom from price juggling on the part of private power corpora-
tions; and two, it would give our city, in competition with other communities, the means
of offering cheap power to industrial and manufacturing concerns. I would, therefore,
recommend that the East Bay Municipal Utility District plan for such power develop-
ment and that this Council go on record in the advocacy of such a project.


With many changes and developments in the Oakland school system, Oakland still
ranks among the highest cities in the country in education. Total enrollment, based
upon an average for the eight months of the fiscal year 1927-1928, was 53,516 with a high
average of daily attendance. The latter percentage of daily attendance is largely due,
national statisticians declare, to the year-round climate of the city and to its high
standing as an exceptionally healthful district close to the prevailing westerly breezes
of the Pacific Ocean.

Oakland has reason to be proud of its many efficiently planned and ideally located
modem school buildings and equipment. During the past fiscal year, under the ?16,000,-
000 bond issues of some time ago, 7 new schools and 9 new additions, assembly halls
and gymnasiums have been completed at a total cost of $1,511,289.94. Schools to be com-
pleted during the coming fiscal year, and tor which contracts were let during the past
year, will number 14, while new additions, assembly halls and gymnasiums and shops
will number 5, and construction of a School Administration Building is a sixth. The
total cost of these will amount to $2,895,244.53.

Definite and detailed figures for these new school facilities follows:
School liuiUlings Completed During 1927-1928

Name Cost Date of Acceptance

Allendale Addition $37,784.78 May 3. 1928

Edi.son 66,487.58 December 13, 1927

Elnihurst Addition 171.449.48 30, 1927

Franklin Assemblv 46,471.00 July 12, 1927

Golden Gate Addition 114,062.91 .June 19, 1928

Grant 71,832,29 December 20. 1927

Lakeview Junioi- 270,436.97 March 27, 1928

Lowell Junior 293.647.06 December 1, 1927

McChesney Addition 55,867.13 November 11, 1927

Merritf High 93.615.14 February 21, 1928

Rorkridge Addition 43,195.98 December 13. 1927

.San Leandro Gym and Shops 29,296.00 November 15. 1927

Stonehurst 44,000.00 August 4. 1927

Toler Heights 35,485.70 December 20. 1927

Fniversitv High Gvm 95,400.00 August 2, 1927

Washington Assembly 42,267.82 April 17, 1928

School Buildings to be Completed During 1928-1929

Name Cost Date Contract Let

Camden $ 40,596.00 March 27. 1928

Krause 39,854.00 March 27, 1928

Burbank 47,563.00 April 17, 1928

Fruitvale 72,112.99 November 15, 1927

Hawthorne Assemblv 44,782.76 February 28, 1928

Jjaiirel 76,962.59 December 27. 1927

AVhittier 113,778.80 October 18, 1927

Melrose .\ssem,blv 43,402.10 November 29, 1927

Horace Mann .,.' 14,243.10 March 27, 1928

Kast Oakland High 501,262.26 May 22, 1928

Oakland High 735,243.78 May 5. 1927

Technical High Gym 104,443.15 September 27, 1927

McClvmonds High Addition 275,000.00 November 1, 1927

.Allendale— Fruitvale 140.000.00 Not yet awarded

Cleveland -Vddition 20.000.00 Bids to be rec. 6-12-28

I^zear 76,000.00 Not yet awarded

Peralta 32,000.00 Not yet awarded

Santa Fe 58,000.00 Not yet awarded

Clawson- Longfellow Junior 275.000.00 Not yet awarded

.\dministration Building 200,000.00 Bids to be rec. 6-19-2S

Completion of these new buildings has resulted in the demolition or removal of 106
portable buildings which for years rendered unsightly many old school grounds. At the
same time the department spent during the fiscal year $103,815 in school ground im-
provements. In this connection I wish to congratulate lx)th department and city upon the
beauty of our school parking — Oakland here has set an example for the entire country to

School Administration Building

As Mayor of the city 1 am paTl'lctlarly pleased to see the School Administration
Building at last ordered. I have urged this for years, in order that the eleventh floor of
the City Hall, now occupied by school executive offices, might be available for general
municipal work. With the evacuation of this floor I would recommend that the Port De-


partment take a portion of it over, saving at least $5,000 annual rental now paid for
quarters in a downtown building, and bringing it to the central location where it is
more accessible to the public.

Another change taking place at the end of the fiscal year was the cancellation of the
contract of ex-Superintendent of Schools, Fred M. Hunter, who had accepted the Chan-
cellorship of the University of Denver, Colorado. Mr. Hunter did much to bring the
Oakland educational system before the national eyes, his activities in national education
aswell as local being recognized by his election for the year 1920-1921 to the presidency
of the National Educational Association. His successor, W. E. Givens, comes from San
Diego with the highest recommendations and record.

Police and Fire Departments

Mention already has been made of the efficient activities of the police department
under Chief Donald Marshall. The Fire Department, under Chief Wm. G. Lutkey, has
likewise maintained its former high record for efficiency.

Equipment and additional personnel, however, are needed by both departments. Oak-
land's swift growth has spread over so vast and far-flung a territory that it is becoming
ever more difficult for present police and fire facilities to cover the city with full efii-
ciency. It is my belief that more men must be added and more equipment purchased.

Many old automobiles, maintained only at an excessively high upkeep cost, must be
replaced. Tliese are of all classes — high-powered and capacious cars for shotgun squads,
and smaller but speedy two-seaters for beat-patrol officers in outlying districts. A large
number of motorcycles, with side-cars, should also be purchased, ready on call at the
various police sub-stations. New police ambulances likewise are needed.

The fire department, through purchases of fire-fighting equipment in the past three
years, is better equipped, but here also additional equipment is mandatory. I have the
highest compliments to the fire-fighting personnel in their successfully maintaining the
city's low fire rate without full equipment and while needing several new stations.

Among the improvements needed by the Police and Fire Departments are:

1. A new Central Fire Station, in order to remove present one located in the City
Hall from crowded traflSc conditions. This also would give more room in the
hall for the Central Police Station and complementary facilities.

2. New Police Station in Hopkins-Fruitvale district, owing to the city's growth
northerly and easterly.

3. New Fire House in the north Lake district, adjacent to the two business dis-
tricts on Grand Avenue and Lakeshore Boulevard.

4. Complete new motor equipment for Police Department, including three addi-
tional combination ambulance and patrol wagons to replace 1919 Chevrolets
still in use.

5. At least 10 additional motorcycle officers and equipment for same, to be at-
tached to station houses for immediate call.

6. At least 12 new high-powered automobiles to replace worn out and smaller
cars now impede rather than accelerate police activities.

7. At least 25 new patrolmen and motorcycle officers.

So much for equipment. I wish to compliment the police traffic department and its
electricians upon completion of the "stop light and bell" system in the downtown section.
I recommend the latter's extension. I believe such a system should be installed wherever
crosstown arteries meet north and south arteries — for example at Moss and Piedmont
Avenues, Moss and Broadway, Grand and Santa Clara Avenues, Fourteenth and Market
Streets, Excelsior and Park Boulevards, and so on.

The Monoplane "Southern Cross," whose successful flight

from Oakland Airport to Sydney, Australia, marked

1 2 4 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 422 423 424 425 426 427 428 429 430 431 432

Online LibraryR.L. Polk & CoPolk's Oakland (California) city directory (Volume 1928) → online text (page 4 of 432)