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Book preview: The psychology of advertising in theory and practice; a simple exposition of the principles of psychology in their relation to successful advertising by Walter Dill Scott




Book info:


Author: Walter Dill Scott
Title: The psychology of advertising in theory and practice; a simple exposition of the principles of psychology in their relation to successful advertising
Publisher: Boston, Small, Maynard & company
Subject (keywords, tags): Advertising; Attention; Psychology
Contributor: University of California Libraries
Format: txt
Size: 238 kb

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Reviews:

Subject: Psychology of Advertising
Kevin Dawson, Copywriter
2009-03-14
Truly a classic, and must-read for the student of advertising. In a day and age where we are exposed to more advertising than ever, few of us understand the psychology behind it... which is another reason why most ads fail. Read this book - it will give you a fundamental basis on which to write your own advertising that will effectively penetrate the mind of your prospects and tap his desires... not just the ego of the ad writer, looking for his next award.


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