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Book preview: The theory of advertising; a simple exposition of the principles of psychology in their relation to successful advertising by Walter Dill Scott




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Author: Walter Dill Scott
Title: The theory of advertising; a simple exposition of the principles of psychology in their relation to successful advertising
Publisher: Boston, Small, Maynard & Company
Subject (keywords, tags): Advertising; Psychology
Contributor: University of California Libraries
Format: txt
Size: 109 kb

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