York College of Pennsylvania.

York College of Pennsylvania (Volume 1985-1986, Vol. 42) online

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ces, sorting and file accessing are covered. Prerequi-
site: M105.

3 class periods. 3 credit hours.

M207 COBOL Programming*
Fall Semester

COBOL (COmmon Business Oriented Language) is
used extensively throughout the business world. This
course provides the student with a capability to pro-
gram elementarv' business applications in ANS
(American Nadonal Standards) COBOL. While the
major part of this course is devoted to satisfactorily
programming assigned business problems, the stu-
dent will also learn the necessary job control lan-
guage along with standard testing and COBOL de-
bugging techniques. Prerequisite: M105.
3 class periods. 3 credit hours.



M208 Advanced COBOL Programming*
Spring Semester

This course consists of more advanced programming
techniques and business application problems. Tape
and disk programming efficiencies, access methods
for sequential, indexed-sequential and random files,
retrieval, updating, loading, and adding records to
established files are all included in assigned problem
applications. Segmentation for use with overlays and
virtual storage concepts are included. Prerequisite:
M207.

3 class periods. 3 credit hours.

M215 FORTRAN & BASIC Application

Programming*
Fall-Spring Semesters

This course provides the student with a program-
ming capability using the FORmula TRANslation and
BASIC (Beginner's All-purpose Symbolic Instruction
Code) languages. Detailed flowcharting is required in
developing problem-solving strategies for business
problems in designing FORTRAN and BASIC orien-
ted algorithms. Testing and debugging are also re-
quired. Prerequisite: M105

3 class periods. 3 credit hours.

M227 RPG Programming*

Course provides the student with a capability to pro-
gram in a computer language which can be found in
use in selected locations through commerce and in-
dustry. Prerequisite: M105.

3 class periods. 3 credit hours.

M317 Real-Time and Distributive Processing
Fall Semester

An analysis of the problems involved in the design,
implementation and operation of real-time computer
systems, telecommunications and computer net-
works. Variations in distributive systems and alterna-
tives of the central vs. decentralized data bases, net-
work and subnetwork design and control are covered
in addition to mini/microcomputers as replacement
technology. Prerequisite: M207.

3 class periods. 3 credit hours.

M324 Management Information Systems
Spring Semester

Design analysis and evaluation of computerized
management data base systems (e.g. personnel, fi-
nance, reservation, production-control). Integrates
managerial and computer knowledge towards identi-
fying and solving informational problems. Computer
literacy is extended to MIS literacy. Prerequisite: At
least one programming language course.
3 class periods. 3 credit hours.

'Only one programming language course may be taken in a semester.



105



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M338 PASCAL Programming*

This course provides the shident with the capability
to program in a computer language which is rapidly
emerging as a universal language. It has a wide appli-
cability from graphics to systems programming to
real-time applications. Prerequisite: M200.
3 class periods. 3 credit hours.

'Only one programming language course may be taken in a semester.

M433 Business Systems Analysis & Design
Fall Semester

This course requires the student to learn and apply
the various tools used in systems analysis, such as
Problem Definitizing and Scoping, Data and Forms
Collection, Data Correlation, Grid Charts, Cost Ana-
lyzing, Flow Process Charting, Random Sampling,
Performance Analysis. Case problems are analyzed
and redesigned in a project management-team ap-
proach with presentation of solutions. Prerequisite:
M324.

3 class periods. 3 credit hours.

M435, M436 Internship

Planned and supervised work experience in a compu-
terized systems environment at selected cooperating
firms. Supplementary training conference, reports,
and appraisals. Prerequisite: Senior standing in the
major.

3 credit hours (approximately 145 hours).

M438 Computer Operating Systems
Spring Semester

Computer operating systems concepts are studied for
batch, time-sharing and multiprocessing design. The
basic divisions of the executive software are identified
with their control blocks, formats, logic, location, and
linkage. Prerequisite: Senior standing in the major.
3 class periods. 3 credit hours.

M452 Data Base Management Systems
Spring вАФ odd numbered years

This course provides the student with a knowledge of
the major software systems available for managing
and protecting stored data bases. The organization
and use of various data bases is covered along with
advantages and disadvantages of use of each. Prereq-
uisite: Senior standing in major or permission of in-
structor.

3 class periods. 3 credit hours.

M455 Auditing Computer Systems

This course provides accountants, auditors and oth-
ers in auditing functions with an understanding of
computer systems software and design controls. The
relationship of manual system controls is paralleled
to those which can be designed into automated sys-



tems. Prerequisite: M324 or permission of instructor.
3 class periods. 3 credit hours.

Economics and Finance

M220 Principles of Economics (Macro)
Fall Semester

The study of aggregate or total economic activity.
Topics such as employment, inflation, and produc-
tion are analyzed in relation to national economic pol-
icies.

3 class periods. 3 credit hours.

M221 Principles of Economics (Micro)
Spring Semester

The study of individual decision makers within the
economy. Price and output determination is ex-
plained by the interaction of supply and demand, the
behavior of the firm and the household, and the im-
pact of various market structures. Prerequisite: M220.
3 class periods. 3 credit hours.

M311 Investments
Fall Semester

A study of the principles and guidelines for effective
individual as weU as institutional investment. Various
types of stocks, bonds, mutual funds, commodities,
real estate, insurance and other forms of investment
are analyzed as vehicles for attaining multiple objec-
tives.

3 class periods. 3 credit hours.

M325 Economic Analysis (Microeconomics)

A study of the theory of value and distribution. Pre-
requisite: M221.

3 class periods. 3 credit hours.

M332 Money and Banking
Fall Semester

An analysis of money and credit and their relation to
economic activity and prices; organization, operation,
and functions of the commercial banking system;
structure, objectives, functions, and instruments of
control of the Federal Reserve System; monetary pol-
icy and international financial relationships. Prereq-
uisite: M221.

3 class periods. 3 credit hours.

M340 Monetary Policy

A comparison and evaluation of monetary theories
explaining levels and structure of interest rates, na-
tional income, and prices. Examines application of
these theories to formulation and execution of United
States monetary policy, fiscal policy, and debt man-
agement. The interaction of effects of international
financial developments and domestic economy and



106



Course Descriptions



policies is also included. Prerequisite: M332.
3 class periods. 3 credit hours.

M349 Introduction to Finance
Fall-Spring Semesters

An analysis of the financial problems of business;
current and long-term requirements for capital; anal-
ysis of the capital structure; characteristics of various
types of securities and security marketing. Prerequi-
site: M204 or M301.

3 class periods. 3 credit hours.

M411 Bank Management

Practical aspects of commercial bank management;
bank operations; the management of lending; man-
agement of liquidity resources; bank investment port-
folio problems; funds management; personal money
management. Prerequisite: M332, M349.
3 class periods. 3 credit hours.

M413 Banking Internship

Planned and supervised work experience at selected
cooperating firms. Supplementary training confer-
ence, reports and appraisals. Prerequisite: Junior
standing and departmental approval of each student
participant's individual program. Credit awarded will
be based on length and scope of each program. Pre-
requisites: M332, M349.

2 credit hours each semester.

M426 Economic Analysis (Macroeconomics)

Survev of monetary theory through its historical de-
velopment and in its present state; National Income
Analysis; Business Cycles; Fiscal and Monetary Poli-
cies. Prerequisite: M221.

3 class periods. 3 credit hours.




M428 International Economics
Spring Semester

A study of international economics with attention
directed toward foreign exchange, international
trade, and theories of economic growth. Prerequisite:
M221.

3 class periods. 3 credit hours.

Management

M205 Supervisory Management
Fall-Spring Semesters

This course involves the basic management funda-
mentals with particular attention to problems of
first-line supervisors: communicahon, discipline,
leadership, planning, organizing, hiring, relations
with superiors and subordinates.

3 class periods. 3 credit hours.

M308 Management Accounting
Spring, odd numbered years

Emphasizes the preparation, interpretation and use
of accounting data for all elements of corporate inter-
nal management. The work includes: (a) analysis of
financial statements, (b) cost and pricing practices, (c)
budgeting and financial decision-making, (d) opera-
tional controls, and (e) current quantitative tech-
niques. Prerequisite: Upper-class standing and M204.
3 class periods. 3 credit hours.

M310 Quantitative Analysis for

Management Decisions
Fall Semester

Application of mathematical modeling techniques to
management decision problems. Survey includes
modes of decision making under uncertainty, linear
programming, inventory control and network analy-
sis. Group reports and computer applications are re-
quired. Prerequisite: S153 and M260 or equivalents.
3 class periods. 3 credit hours.

M315 Management Theory
Spring Semester

An advanced study of traditional and contemporary
management theories, including: contingency man-
agement, conflict management, management by ob-
jectives, organizational design, organizational com-
munication, and motivation theories. The course is
intended to develop the diagnostic management style
which is essential for managing diverse organiza-
tional situations. Prerequisite: M205.
3 class periods. 3 credit hours.



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M322 Organizational Behavior
Spring Semester

A study of the structure and functioning of business
organizations. Emphasis is placed on an analysis of
individual, intragroup and intergroup behavior.
Additional emphasis is placed on control and resolu-
tion of conflict within the business setting. Prerequi-
site: M205, B161, and B185.

3 class periods. 3 credit hours.

M331 Labor Relations
Fall Semester

A study of problems in labor relations in the United
States including the history and development of labor
unions, their objectives, structure, government and
internal management; collective bargaining unit em-
phasis on contract negotiation and arbitration; public
policy, including labor legislation. Prerequisite: M205
or equivalent.

3 class periods. 3 credit hours.
M334 Labor Law
Spring, even numbered years

An in-depth examination of the relevant legislation
and regulation affecting labor-management relations
in the U.S., in both the public and private sectors of
our economy. Prerequisite: M205.

3 class periods. 3 credit hours.

M342 Starting and Operating a

Small Business
Spring Semester

This course is aimed at students having an interest in
starting their own business. Includes self-assess-
ment, feasibility studies, product acceptance analy-
sis, financial planning, facilities and personnel deci-
sions, legal requirements and regulations, ownership
form considerations, sources of assistance, venture
financing, record keeping, and control systems. Pre-
requisite: M203, M205.

3 class periods. 3 credit hours.

M343 Production/Inventory Control
Spring Semester

The organization, application and objectives of pro-
duction control as it relates to all phases of manufac-
turing operations. Prerequisite: M260 or equivalent.
3 class periods. 3 credit hours.

M348 Personnel Relations
Spring Semester

This course explores theories and concepts leading to
the effective uHlization of human resources in organi-
zations. The processes of manpower planning, re-
cruitment, selection and employment, training, pro-
motion, compensation and discipline are specifically
examined. The complex legal environment in which



personnel is practiced is given special emphasis. Pre-
requisite: M205.

3 class periods. 3 credit hours.

M353 Physical Distribution
Spring Semester

(For description see page 110.)

M354 Risk Management and Insurance
Fall Semester

A basic introduction to the fundamentals of life,
property and casualty insurance, with emphasis on
the various types of risks, contract analysis, and cost.
3 class periods. 3 credit hours.

M356 Production/Operations Management
Fall Semester

The principles of factory organization, planning,
equipment, production processes, product develop-
ment, research, work measurements, costs, and pro-
curement. Prerequisite: M205.

3 class periods. 3 credit hours.

M364 Statistical Analysis for Management

Decisions
Spring Semester

An extension of M260 which emphasizes the applica-
tion of statistical techniques to management decision
problems. Coverage includes sampling statistics,
multivariate and non-linear regression, time-series
analysis and selected non-parametric methods. Pre-
requisite: M260 or equivalent.

3 class periods. 3 credit hours.

M381 Production Resource Planning
Fall Semester

One of a three-semester course series designed to
cover all phases of production/inventory manage-
ment. Includes: forecasting, production planning,
master production scheduling and order service man-
agement. Prerequisite: One of the following: M343,
M356, or instructor approval.

3 class periods. 3 credit hours.

M382 Inventory Management
Spring Semester

One of a three-semester course series designed to
cover all phases of production/inventory manage-
ment. Includes: physical inventory control, inventory
systems, inventory relationships, inventory account-
ing, bills of materials, materials requirements plan-
ning, manufacturing control systems, and distribu-
tion inventory management. Prerequisite: One of the
following: M343, M356, or instructor approval.
3 class periods. 3 credit hours.



Course Descriptions




M383 Production Resource Management
Fall Semester

One of a three-semester course series designed to
cover all phases of production/inventory manage-
ment. Includes: capacity planning and control, pro-
duction activity control basics, production schedul-
ing, production activity reporting, and production
measurement. Prerequisite: One of the following:
M343, M356, or instructor approval.
3 class periods. 3 credit hours.

M384 Purchasing Management
Fall Semester

Purchasing Management encompasses the processes,
common to all businesses, by which organizations are
supplied with the goods and services, including utili-
ties, capital equipment, supplies, materials, and pur-
chased parts, needed to achieve their objectives. Pre-
requisite: M205.

3 class periods. 3 credit hours.

M411 Bank Management
Spring Semester

(For description see page 107.)

M434 Compensation Administration
Spring, odd numbered years

This course is designed to give the student an in-
depth introduction to the field of wage and salary
administration. In addition to the techniques of wage
sun.'ey, job analysis, job structure pricing and indi-
\idual pay determination, relevant legislation and the
psychological and economic rationale for an effective
monetary' reward svstem will be examined. Prerequi-
site: M348.

3 class periods. 3 credit hours.




M441 Seminar in Management
Fall-Spring Semesters

A senior course designed for development of mana-
gerial skills and understanding. A computer assisted
business simulation exercise is used along with group
action, organizational development and evaluation.
Prerequisite: Senior standing.

3 class periods. 3 credit hours.

M442 Business and Society
Fall Semester

A brief study of the interaction of government and
business operations, and their impact on Society.
Prerequisite: M221. (See Economics.)
3 class periods. 3 credit hours.

M444 Personnel Selection and Development
Fall Semester

A human resource management course which fo-
cuses on the selection and development of a compe-
tent workforce. Topics include needs assessment,
manpower planning, job analysis, the Federal Uni-
form Guidelines, screening, interviewing, manage-
ment development, employee training, and system
evaluation. Prerequisite: M348.

3 class periods. 3 credit hours.

M447, M448 Management Internship

Planned and supervised work experience at selected
cooperating firms. Supplementary training confer-
ence, reports and appraisals. Prerequisite: Junior
standing and departmental approval of each student
participant's individual program. Credit awarded will
be based on length and scope of each program.
3 credit hours each semester.



York College



of Pennsylvania



M482 Strategic Planning and Policy

Formulation
Fall-Spring Semesters

A capstone course in business policy which provides
a "boardroom" perspective of the organization and
its operating environment by focusing on those en-
trepreneurial and administrative tasks associated
with formulating and implementing long-range strat-
egy and directing the total enterprise. Emphasis is
focused on the three-to-twenty year planning hori-
zon. Prerequisite: Senior standing.

3 class periods. 3 credit hours.

Marketing and Retailing

M262 Principles of Marketing
Fall-Spring Semesters

A study of market research, the methods and people
involved in bringing to the consumer the variety of
goods and services produced through industry
and agriculture.

3 class periods. 3 credit hours.

M263 (M261) Advertising
Fall-Spring Semesters

The organization and functions of advertising from
the viewpoint of management; types of advertising,
media selection and evaluation, preparation of copy,
and layout. Prerequisite: M262.

3 class periods. 3 credit hours.

M277 Salesmanship
Fall Semester

A study of selling fundamentals including personal-
ity development, the psychological principles of sell-
ing, customer attitudes and demand factors, the sell-
ing process, and the applications of the selling
principles by various types of business outlets.
3 class periods. 3 credit hours.

M278 Retailing Management
Fall-Spring Semesters

A comprehensive course emphasizing the specific
activities of management, merchandising and promo-
tional functions required in the operations of a
retail outlet in a competitive business environment.
Prerequisite: M262 or permission of instructor.
3 class periods. 3 credit hours.

M297 Retailing Practicum

Planned and supervised work experience at selected
cooperating firms. Agencies will be carefully selected
to ensure that they will provide a variety of experi-
ences of educational value. The student will spend
120 hours with a selected agency plus conferences
with the supervising professor. Prerequisites: Full-



time Retailing Associate degree candidate, 45 or more
credits and 2.0 or better GPA.
3 credit hours.

M353 Physical Distribution
Fall-Spring Semesters

A course emphasizing the planning, controlling and
coordinating of the movements of products through
the various intermediaries. Consideration is given to
such activities as production scheduling, storage,
inventory control, materials handling, packaging,
order processing, transporation and plant warehouse
site selection. Prerequisite: M262.

3 class periods. 3 credit hours.

M360 Consumer Behavior
Fall Semester

An analysis of consumer behavior with reference to
spending and saving habits, product preferences,
shopping behavior, leisure time patterns, social
change and mobility and the influence of advertising,
selling and fashion trends. Prerequisite: M262.
3 class periods. 3 credit hours.

M365 Industrial Marketing
Spring Semester

A study of the principles and practices employed in
distributing industrial goods and services; channels
of distribution, pricing, service and delivery; indus-
trial purchasing; sales policies. Prerequisite: M262.
3 class periods. 3 credit hours.

M366 International Marketing
Fall Semester

A study of the marketing functions from the view-
point of the international executive. In addition to the
coverage of international marketing policies relating
to product adaption, channels of distribution, pric-
ing, communications and cost analysis, consideration
is given to the cultural, legal, financial and organiza-
tional aspects of international marketing. Prerequi-
site: M262.

3 class periods. 3 credit hours.

M369 Retail Buying and Merchandising
Spring Semester

The buyer: functions and responsibilities; pre-buying
preparation; selecting new lines; ordering. Resident
buying. Buying and merchandising. Trends and pro-
cedures in fashion buying. Prerequisite: M278 or per-
mission of instructor.

3 class periods. 3 credit hours.

M370 Promotional Strategy
Spring Semester

A course emphasizing the managerial approach to
the planning and control of an integrated program of



Course Descriptions



communication methods and materials designed to
present a company and its products to prospective
customers, with particular reference to the tools of
advertising, personal selling, reseller support, public-
ity, and sales promotion. Prerequisite: M262.

3 class periods. 3 credit hours.
M380 Sales Management
Spring Semester

An in-depth examination of the role of the sales man-
ager in an industrial organization. Areas covered in-
clude the recruiting, training and supervision of
salespersons; the organization of sales territories;
compensation schemes; and sales forecasting. Pre-
requisites: M205, M262, and M277.

3 class periods. 3 credit hours.
M462 Marketing Research
Fall Semester

Managerial uses of marketing research in formulating
marketing strategy; includes determination of situa-
tions requiring research, appraisal of alternative re-
search methods and evaluation of studies, including
theoretical concepts in research methodology. Pre-
requisite: M260, M262 and Senior standing.

3 class periods. 3 credit hours.

M465 Marketing Policies and Strategies
Spring Semester

This course is designed to develop an overall ap-
proach to the various functions of marketing and the
understanding of marketing from the viewpoint of
the chief execuHve. Emphasis on integration, interre-
lationships with other business functions. Prerequi-
site: Senior standing and M310 or M364.
3 class periods. 3 credit hours.

M467, M468 Marketing Internship

Planned and supervised work experience at selected
cooperating firms. Supplementary training confer-
ence, reports and appraisals. Prerequisite: Junior
standing and departmental approval of each student
participant's individual program. Credit awarded will
be based on length and scope of each program.
3 credit hours per semester.

Real Estate

(These courses generally meet one night per week for
three hours and for ten weeks.)

M150 Real Estate Fundamentals
Fall-Spring Semesters

Designed to provide the student with a basic founda-
tion for additional study and to support the practice
of real estate in Pennsylvania. The course is designed
to acquaint the student with the language, principles
and laws that govern the business of real estate.



Emphasis is on the underlying concepts of land,
property, rights in realty and the means, methods
and laws that govern the conveyance of these rights.
2 credit hours.

M151 Real Estate Financing
Fall Semester

An elemental course in the fundamentals of real es-
tate financing. Included are the history and theory of
financing and the types, source of funds, mortgage
banking for all kinds of lending institutions. Federal
government financing, commercial and industrial fi-
nancing and analysis of actual procedures used. Pre-
requisite: M150 or permission of instructor.
2 credit hours.

M152 Real Estate Law
Spring Semester

A course fundamental in design to acquaint the stu-
dent with the laws involved in the practice of real
estate with emphasis on the laws of the Common-


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Online LibraryYork College of PennsylvaniaYork College of Pennsylvania (Volume 1985-1986, Vol. 42) → online text (page 14 of 23)